by Wendy Alpine | Nov 7, 2012 | Advertising, Public Relations, Wendy Alpine
While Disney is best known for entertainment and storytelling, underneath its glam and glitter, is a “mouse” with a business-savvy mind. At least that’s what I learned when I recently attended their seminar, “Disney’s Approach to Business...
by Wendy Alpine | Oct 17, 2012 | Advertising, Public Relations, Social Media
Every year it seems that retailers begin showing holiday products earlier and earlier. We all complain about seeing Halloween in August or Valentine’s chocolates before all the New Year’s champagne has been finished. But as businesses, we have to begin...
by Wendy Alpine | Sep 12, 2012 | Advertising, Media - Newspaper, Public Relations, Social Media, Wendy Alpine
Most people associate press releases with public relations. For years, the press release has been the most widely used tool that PR professionals have used to get their client’s message across in a timely and organized way. But is the press release no longer relevant?...
by Wendy Alpine | Aug 28, 2012 | Advertising, Public Relations
Public relations can be effective in making or breaking a business. When a company embarks on a new concept or new way of doing business, they may not consider how their internal audiences will react. If you share news about your company with the world before you have...
by Wendy Alpine | Aug 3, 2012 | Advertising, Market Research, Media - Newspaper, Media - Television, Public Relations
As I explained in my last blog, many people confuse public relations with advertising and don’t know the difference between the two. During my 20 plus years in public relations, clients have asked, “What’s the difference between advertising and public relations?”...
