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Can Your Business Afford Not to Do PR?
When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. If your business is struggling in the realm of public...
How PR Can Help Create Buzz about Your Business and Generate Inbound Leads
Lead generation – whether you use social media, press releases, work with a PR firm, conduct marketing campaigns, or opt for a combination of all of these – is important. After all, you have to be successful in your lead generation tactics to attract new clients...
5 Social Media Trends for 2016
Did You Know that...? · 72% of adult Internet users are on Facebook, 62% of the total adult population (Pew Research, August 2015) · 794 million users login daily via a mobile device (Facebook Investor Report, November 2015) · 23% of adult Internet users are on...
3 Differences between PR and Marketing
At a recent business meeting, a wealth management business owner said he wanted to attract more qualified investors as clients. He was also looking for appointment setter services to help him with lead generations to drive responses from potential clients. He...
How to Define & Develop an Effective Brand: 7 Steps
What is a brand? “It’s a promise,” said Sharron Ragan, branding expert, at a recent conference on LinkedIn and Branding, hosted by Competitive Edge Social Media Marketing, June 22, at The Georgian Club in Marietta. “Brand development is the sum of the good, the...