Blog

5 Tips for Developing a Sales Strategy

Posted on: September 29th, 2016 by Wendy Alpine

Business meeting at a creative office, sales strategyAs a business owner myself, I recognize there are many facets of business that must work together for a successful business. Some include having a reputable brand, a solid online presence, the right connection(s) in the world of PR marketing and an effective sales strategy. Read More



Is Your Content Marketing Approach Working for You?

Posted on: September 9th, 2016 by Wendy Alpine

snip_20160912164125Many businesses today are using content marketing to promote their business, increase SEO and boost sales. When properly used and promoted, it has consistently proved to be effective. Content promotion can be done by your own company or you can hire an outside agency to do it for you, but regardless of the method, content marketing is a prime way to boost your company’s image. Read More



9 Ways Case Studies Can Be Used to Build Business

Posted on: August 25th, 2016 by Wendy Alpine

Customer satisfactionIn our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Read More



Why Your Company Should Have Case Studies

Posted on: August 10th, 2016 by Wendy Alpine

Education concept: Case Study and Gears icon on green road (highway) sign, clear blue sky background, 3d render

When a company or individual considers hiring or investing in a company, it is foolish for them to do so without taking time to do their due diligence. They will talk to those around them, look the company up in the BBB, and spend time checking out the company online. Read More



Creating an Engaging, Effective Newsletter

Posted on: July 25th, 2016 by Wendy Alpine

newsletterIf you want your business to grow, then you need to look for ways to promote your product or services. If you can promote your business without spending an exorbitant amount of money – even better! Read More



How to Collect Customer Reviews

Posted on: July 11th, 2016 by Wendy Alpine

thumbs upWhile marketing one’s product or services is a huge part of business, there is more to being successful than just having a good marketing campaign. For any business to be truly successful and frequently sought after, it is vital that one get good reviews.  Read More



7 Tools for Social Media Marketing

Posted on: June 24th, 2016 by Wendy Alpine

social media toolbelt francis-moran dot comWhen it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to build business. Read More



11 Tips for Lead Generation

Posted on: June 10th, 2016 by Wendy Alpine

june 1

When many people have a website created it is with the mindset that once it is finished,  all you need to do is add the occasional blog post or picture and that is it. Read More



8 Tips for Writing a Great Press Release

Posted on: May 25th, 2016 by Wendy Alpine

Tablet computer on a desk - Press ReleaseSomething exciting is happening at your company and you want everyone to know about it. Sure, you can post it on social media, but that may not reach everyone in your industry. Read More



9 Ways to Make Your Branding Efforts Personal

Posted on: May 11th, 2016 by Wendy Alpine

BrandYour brand is important, and when it comes to getting your name out there, it is your most reliable asset. But, it is only valuable if you are using it to its full potential. Read More




Testimonials

“Whenever we launch a new product, we depend on Alpine Communications to tell our story to the media and get great coverage. We’ve been featured in the Wall Street Journal, Inc. Magazine, NBC Nightly News and important trade publications for our industry. Their team includes excellent writers and st…
Scott MulkaMarketingLathem, Inc.

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