by Wendy Alpine | Dec 11, 2015 | Branding, Social Media Marketing
What is a brand? “It’s a promise,” said Sharron Ragan, branding expert, at a recent conference on LinkedIn and Branding, hosted by Competitive Edge Social Media Marketing, June 22, at The Georgian Club in Marietta. “Brand development is the sum of the good, the bad,...
by Wendy Alpine | Nov 25, 2015 | Advertising, Media - Internet, Public Relations, Social Media
As the year winds to a close, it’s a great time to think about PR goals and how you want to position your company in the year ahead. One of the best ways to do that is to take stock of what worked and what flopped. Do you need to stay the course or consider a...
by Wendy Alpine | Nov 12, 2015 | How-To, Public Relations
If your goal as a company is to be in the forefront of the business world, then it’s time to contact a reliable public relations firm. After all, a PR firm’s goal is to see that your company is presented in the best light, and to help you leverage your skill sets and...
by Wendy Alpine | Oct 28, 2015 | Social Media
Did you know? 70% of marketers have successfully used Facebook to gain new customers. 86% of active Twitter users say they plan to purchase regularly from a brand they follow. 82% of SMBs find social media effective for lead generation 90% find social media to be an...
by Wendy Alpine | Oct 13, 2015 | Social Media
Recently Twitter released a new app called Periscope. This new app is designed for live video streaming and offers a chat function for easy interaction, and the ability to save your videos for up to 24 hours. As with other social media platforms, you can build...
