by Wendy Alpine | Jul 17, 2012 | Public Relations, Wendy Alpine
If you have a business, product or service, or are doing something new and/or different, you need to communicate that to your audience, whether that audience be consumers, other businesses or employees. One way to do this is through Public Relations. So what is Public...
by Wendy Alpine | Dec 9, 2011 | Public Relations, Social Media, Wendy Alpine
A funny thing happened on the way to a conversation with my daughter. She is only 15, but loves cars. Every time we pass a Ford Mustang, she says, “That’s my car.” Never mind that she doesn’t have her learner’s permit yet or that there’s no way she’s getting a Mustang...
by Wendy Alpine | Oct 14, 2011 | Media - Newspaper, Media - Television, Public Relations
How do you catch the attention of national media when you’re a small family-owned business? Try taking your product on the road. That’s what Lathem, Inc., of Atlanta, Ga., did recently when they wanted to introduce their futuristic time clock to businesses and...
by Wendy Alpine | Jun 15, 2011 | Media - Newspaper, Public Relations, Social Media
Since the Anthony Weiner story broke, I’ve been reading stories about other sex scandals among politicians and how they’ve survived. I was thinking how interesting it is that not one of the examples mentioned involved a woman politician. Why is it that you...
by Wendy Alpine | Jun 12, 2011 | Media - Newspaper, Media - Television, Public Relations
More than 4 million Americans have hepatitis C. Most people with the disease don’t know they have it because symptoms are elusive and often don’t show up for 20 or 30 years. Two out of three people with hepatitis C are baby boomers. Some doctors say all...
