by Wendy Alpine | May 15, 2013 | Media - Internet, Media - Newspaper, Media - Television, Public Relations, Wendy Alpine
As a boutique PR practice, we often get calls from start-up companies, entrepreneurs or small businesses saying they want public relations. They engage us, but in some cases, the process does not turn out the way either party expected. One of the reasons is that many...
by Wendy Alpine | May 1, 2013 | Media - Television, Public Relations, Wendy Alpine
Want to look like a hero to your customers? Solve a problem. We helped our client, www.HealthGate.com, position themselves as a superhero coming to the rescue of consumers looking for cost transparency in healthcare. The story focused on how costs vary from hospital...
by Wendy Alpine | Apr 17, 2013 | Advertising, Market Research, Media - Newspaper, Public Relations, Wendy Alpine
Nothing says boring like a press release that reads: “ABC company today announced its new thingamajig product at the Wizziwig expo.” ZZZZzzzzzzz. With Twitter forcing us to give the news in 140 characters and Instagram encouraging us to send a picture to say 1,000...
by Wendy Alpine | Apr 3, 2013 | Advertising, Market Research, Media - Newspaper, Public Relations, Wendy Alpine
Remember how your grandmother used to bake a cake? She would throw in a pinch of this and a dash of that, with no recipe in sight. It was all instinct and practice. Well, media relations is something like that. It takes a number of ingredients in just the right amount...
by Wendy Alpine | Mar 21, 2013 | Media - Internet, Public Relations, Social Media, Wendy Alpine
In the beginning, there was fear!! What would I say? I’m not that original. Everything I have to say has been said before. How do I begin? I don’t have time to blog! My business is too small. I initially had all those same reservations. I was encouraged to...
