Posts Tagged ‘press releases’

Spring Ahead: 8 PR Tips to Spruce Up Your Business

Posted on: April 6th, 2017 by Wendy Alpine

Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Read More

How PR Can Help Create Buzz about Your Business and Generate Inbound Leads

Posted on: January 13th, 2016 by Wendy Alpine

"lead generation"Lead generation – whether you use social media, press releases, work with a PR firm, conduct marketing campaigns, or opt for a combination of all of these – is important. After all, you have to be successful in your lead generation tactics to attract new clients and improve revenue. Read More

The Future of Content and SEO

Posted on: October 18th, 2013 by Wendy Alpine

By Ann Warren

The Future of Content and SEO by Ann WarrenRecently I participated in a great webinar hosted by Cision: “Content Marketing and the Evolution of Search Engine Optimization (SEO).” It’s incredible how fast SEO is changing. Just when you think you’ve caught up, the beloved and also feared Google changes its rules again and causes us to adjust our PR and marketing strategies accordingly. Read More

Spruce Up Your Press Release with These Five Tips

Posted on: April 17th, 2013 by Wendy Alpine

PR Pro Wendy Alpine of www.alpinepr.com shares 5 tips on how to make your press release stand out.Nothing says boring like a press release that reads: “ABC company today announced its new thingamajig product at the Wizziwig expo.”  ZZZZzzzzzzz.

With Twitter forcing us to give the news in 140 characters and Instagram encouraging us to send a picture to say 1,000 words, the press release needs to stand out, dare I say – sing – to set your company apart from the competition and escape a reporter’s delete button. Read More

Testimonials

Want to look like a hero to your customers? Solve a problem. We helped our client, http://www.HealthGate.com, position themselves as a superhero coming to the rescue of consumers looking for cost transparency in healthcare. The story focused on how costs vary from hospital to hospital for an MRI. Our clien…
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