Posts Tagged ‘media relations’

What is the Difference Between PR and Marketing?

Posted on: May 30th, 2017 by Wendy Alpine

In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two.  Read More

Spring Ahead: 8 PR Tips to Spruce Up Your Business

Posted on: April 6th, 2017 by Wendy Alpine

Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Read More

How to Cultivate Media Relations

Posted on: March 9th, 2017 by Wendy Alpine

Like it or not, the press is still a fundamental part of the world we live in. But with today’s many venues for sharing news, the original approach to working with the media has changed. Read More

7 Ways Advertising is Different from Public Relations

Posted on: December 28th, 2016 by Wendy Alpine

A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. Read More

Is Your Content Marketing Approach Working for You?

Posted on: September 9th, 2016 by Wendy Alpine

snip_20160912164125Many businesses today are using content marketing to promote their business, increase SEO and boost sales. When properly used and promoted, it has consistently proved to be effective. Content promotion can be done by your own company or you can hire an outside agency to do it for you, but regardless of the method, content marketing is a prime way to boost your company’s image. Read More

9 Ways Case Studies Can Be Used to Build Business

Posted on: August 25th, 2016 by Wendy Alpine

Customer satisfactionIn our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Read More

9 PR Tips for Standing out from the Crowd

Posted on: April 13th, 2016 by Wendy Alpine

color run, girls If your business is not growing, then now is the time to seriously focus on public relations; conversely, if your business is booming, then now is the time to keep investing in PR. Read More

How PR Can Help Create Buzz about Your Business and Generate Inbound Leads

Posted on: January 13th, 2016 by Wendy Alpine

"lead generation"Lead generation – whether you use social media, press releases, work with a PR firm, conduct marketing campaigns, or opt for a combination of all of these – is important. After all, you have to be successful in your lead generation tactics to attract new clients and improve revenue. Read More

4 Incredibly Simple PR Tricks for Small Business

Posted on: April 24th, 2015 by Wendy Alpine

4 Incredibly Simple PR Tricks for Small Business By Wendy Alpine{4:06 minutes to read} It’s easy to get PR when you’re a big business like Coca Cola, Home Depot or Target. But what if you’re a small company, with less than $5 million in revenue? Read More

Ingredients for Branding a Winning Customer Profile

Posted on: February 17th, 2015 by Wendy Alpine

 Ingredients for a Winning Customer Profile by Wendy Alpine{ 4:45  minutes to read}

Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits:

  • Establish brand recognition

  • Build trust and credibility

  • Gain more exposure

  • Increase website traffic (by including it in your marketing automation campaign, adding a call to action or link to your website) 

Read More

Testimonials

Wendy Alpine of www.alpinepr.com by Alpine Communications begins her series on mistakes businesses make when it comes to PR.As a boutique PR practice, we often get calls from start-up companies, entrepreneurs or small businesses saying they want public relations. They engage us, but in some cases, the process does not turn out the way either party expected. One of the reasons is that many small businesses don’t underst…

The 10 PR Mistakes Most Businesses Make (Part 1)

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