Media – Internet Category

How to Cultivate Media Relations

Posted on: March 9th, 2017 by Wendy Alpine

Like it or not, the press is still a fundamental part of the world we live in. But with today’s many venues for sharing news, the original approach to working with the media has changed. Read More

Client Success Story: Tie Into National News to Get Attention for Your Business

Posted on: January 15th, 2017 by Alpine Communications

Public Relations | Tying Into National News | Atlanta | AlpineTying into national news is a great way to get PR for your business. Reporters are always looking to get local reaction to national trends and reports on job numbers, the economy, gas prices, etc. Read More

6 Ways to Get the Most Mileage from Your Media Placement

Posted on: March 25th, 2016 by Wendy Alpine

black sports carAfter working hard to get an article published about your company, you don’t want to just post it anywhere and risk getting “lost in the crowd.” But, how do you know what to do with it and where you can place it for maximum traction and attention? Read More

5 Social Media Trends for 2016

Posted on: December 22nd, 2015 by Wendy Alpine
"puzzle piece Twitter bird"

image from flickr.com

Did You Know that…?

·         72% of adult Internet users are on Facebook, 62% of the total adult population (Pew Research, August 2015)

·         794 million users login daily via a mobile device (Facebook Investor Report, November 2015)

·         23% of adult Internet users are on Twitter, 20% of the total adult population (Pew Research, August 2015)

·         400 million registered users are on LinkedIn (LinkedIn, December 2015)

·         There are nearly 200 million active Google+ users (Business Insider, January 2015)

·         59% of Instagram users are on the platform daily, including 35% who visit several times a day. Read More

New Year, New PR: 7 Public Relations Resolutions for 2016

Posted on: November 25th, 2015 by Wendy Alpine

"leaping from 2015 to 2016"

As the year winds to a close, it’s a great time to think about PR goals and how you want to position your company in the year ahead. One of the best ways to do that is to take stock of what worked and what flopped. Read More

“Do You Do Social Media?” & Other Not-So-Savvy Questions from Small Business

Posted on: May 22nd, 2015 by Wendy Alpine

"Do You Do Social Media?" & Other Not-So-Savvy Questions from Small Business By Wendy Alpine{3 minutes to read} Recently, I was asked by a small business prospect: “Do you do social media?” I often worry about that question and how to answer it. “Yes,” I reply (because, of course, we “do” social media), but then I explain that social media is just a tool. Read More

4 Incredibly Simple PR Tricks for Small Business

Posted on: April 24th, 2015 by Wendy Alpine

4 Incredibly Simple PR Tricks for Small Business By Wendy Alpine{4:06 minutes to read} It’s easy to get PR when you’re a big business like Coca Cola, Home Depot or Target. But what if you’re a small company, with less than $5 million in revenue? Read More

Using Display Advertising as a Content Distribution Network

Posted on: March 10th, 2015 by Wendy Alpine

By Stacy Williams, CEO, Big Drum

Using Display Advertising as a Content Distribution Network by Wendy Alpine{3:36 minutes to read}  Successful B2B marketers are increasingly relying on content marketing to generate leads and pull prospects through the sales funnel. Reams of content are being generated, addressing potential customers’ pain points at different stages of their buy cycles. Read More

Ingredients for Branding a Winning Customer Profile

Posted on: February 17th, 2015 by Wendy Alpine

 Ingredients for a Winning Customer Profile by Wendy Alpine{ 4:45  minutes to read}

Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits:

  • Establish brand recognition

  • Build trust and credibility

  • Gain more exposure

  • Increase website traffic (by including it in your marketing automation campaign, adding a call to action or link to your website) 

Read More

Four Ways Content Boosts SEO Results

Posted on: January 19th, 2015 by Wendy Alpine

By Stacy Williams, CEO, Big Drum

Four Ways Content Boosts SEO Results guest blog by Stacy Williams, CEO, Big DrumOur technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website. Read More

Testimonials

Wendy Alpine of www.alpinepr.com shares some advice on what actions PR Professionals can take to get their business off to a good start in the new year.In the last blog, we talked about promotion resolutions for PR clients. In this one, we focus on resolutions specifically for PR professionals:
  • Brush up on your writing skills. Take a writing course or seminar, or read a book about writing. Or, just read. The best way to improve your writing i…
New Year, New PR - Part 2

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