by Wendy Alpine | Nov 18, 2014 | Advertising, Public Relations, Social Media, Wendy Alpine
“What does Alpine Communications do?” I’m often asked at networking meetings. When I say “PR,” I often get a glazed look. If there were a thought bubble, what probably would appear is an ad for their company. My thought bubble would be here’s my chance to explain what...
by Wendy Alpine | Aug 25, 2014 | Advertising, Market Research, Public Relations, Wendy Alpine
So at first glance, this headline sounds glib and sexist. But it’s not meant to be. I’m being a little tongue-in-cheek here after reading an article on Wyoming Public Media’s website about how women tech PR and Marketing professionals often don’t receive the credit...
by Wendy Alpine | Jul 24, 2014 | Public Relations, Social Media, Wendy Alpine
Starbucks is a company that seems to be always reinventing itself. Their latest announcement was that they’re providing free tuition for employees who want to pursue a college education. The news earned them a good bit of publicity, including Jon Stewart interviewing...
by Wendy Alpine | May 2, 2014 | Advertising, Public Relations, Wendy Alpine
“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and...
by Wendy Alpine | Feb 14, 2014 | Public Relations, Wendy Alpine
Ravi Mikkelsen, CEO of HR tech startup jobFig, understands the powerful role public relations can play in getting the word out about your company. “I see how PR can be critical for tech-oriented startups that don’t have the skills or language necessary to communicate...