Posts Tagged ‘Building Business Credibility’

7 Ways Advertising is Different from Public Relations

Posted on: December 28th, 2016 by Wendy Alpine

A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. Read More

11 Tips for Lead Generation

Posted on: June 10th, 2016 by Wendy Alpine

june 1

When many people have a website created it is with the mindset that once it is finished, all you need to do is add the occasional blog post or picture and that is it. Read More

Judson Women’s Leadership Conference Features Strong Women Leaders

Posted on: July 15th, 2015 by Wendy Alpine

I was excited to attend the second annual Judson Women’s Leadership Conference with my 19-year-old daughter, Jessica, a college sophomore, earlier this month. While it was geared to college students and young professionals, there was great information shared by leading women business leaders on motivation, career advice and leadership. Read More

The 10 PR Mistakes Most Businesses Make (Part 3)

Posted on: June 12th, 2013 by Wendy Alpine

Wendy Alpine of Alpine Communications (www.alpinepr.com) completes her series on the 10 PR Mistakes Most Businesses Make.My last two blogs (Parts 1 and 2) discussed six mistakes businesses make when working with PR professionals. These include the disconnect when the client doesn’t understand what PR is, the confusion when the scope of the work is not laid out, the need for proper training, good communication, and staying in for the long haul, and the importance of a good match. Read More

Testimonials

Are You Using Social Media to Pitch Your Clients? by Wendy AlpineI recently attended a meeting of the Georgia Chapter of the Public Relations Society of America (PRSA). It featured local broadcast reporters from the top four affiliate stations and focused on how these reporters use social media to source and cover stories.

Many discussed how today there is increa…

Are You Using Social Media to Pitch Your Clients?

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