by Wendy Alpine | Dec 21, 2012 | Public Relations
As I look back on the year and my clients, I realized that not all of them really understand what PR can and can’t do for them and their businesses. In some cases, PR can go a long way to building awareness for a company and its products, while in other cases it can...
by Wendy Alpine | Aug 28, 2012 | Advertising, Public Relations
Public relations can be effective in making or breaking a business. When a company embarks on a new concept or new way of doing business, they may not consider how their internal audiences will react. If you share news about your company with the world before you have...
by Wendy Alpine | Aug 3, 2012 | Advertising, Market Research, Media - Newspaper, Media - Television, Public Relations
As I explained in my last blog, many people confuse public relations with advertising and don’t know the difference between the two. During my 20 plus years in public relations, clients have asked, “What’s the difference between advertising and public relations?”...
by Wendy Alpine | Oct 14, 2011 | Media - Newspaper, Media - Television, Public Relations
How do you catch the attention of national media when you’re a small family-owned business? Try taking your product on the road. That’s what Lathem, Inc., of Atlanta, Ga., did recently when they wanted to introduce their futuristic time clock to businesses and...