Media – newspaper Category

The 10 PR Mistakes Most Businesses Make (Part 3)

Posted on: June 12th, 2013 by Wendy Alpine

Wendy Alpine of Alpine Communications (www.alpinepr.com) completes her series on the 10 PR Mistakes Most Businesses Make.My last two blogs (Parts 1 and 2) discussed six mistakes businesses make when working with PR professionals. These include the disconnect when the client doesn’t understand what PR is, the confusion when the scope of the work is not laid out, the need for proper training, good communication, and staying in for the long haul, and the importance of a good match. Read More

The 10 PR Mistakes Most Businesses Make (Part 2)

Posted on: May 29th, 2013 by Wendy Alpine

Wendy Alpine of Alpine Communications (www.alpinepr.com) continues her discussion on common PR mistakes made by businesses.In my last blog, I talked about mistakes 1 & 2, that most businesses make when working with PR consultants. This blog contains mistakes 3-6, highlighting proper training, need for good communication, staying in for the long haul and the client and PR person being a good match. Read More

The 10 PR Mistakes Most Businesses Make (Part 1)

Posted on: May 15th, 2013 by Wendy Alpine

Wendy Alpine of www.alpinepr.com by Alpine Communications begins her series on mistakes businesses make when it comes to PR.As a boutique PR practice, we often get calls from start-up companies, entrepreneurs or small businesses saying they want public relations. They engage us, but in some cases, the process does not turn out the way either party expected. Read More

Spruce Up Your Press Release with These Five Tips

Posted on: April 17th, 2013 by Wendy Alpine

PR Pro Wendy Alpine of www.alpinepr.com shares 5 tips on how to make your press release stand out.Nothing says boring like a press release that reads: “ABC company today announced its new thingamajig product at the Wizziwig expo.”  ZZZZzzzzzzz.

With Twitter forcing us to give the news in 140 characters and Instagram encouraging us to send a picture to say 1,000 words, the press release needs to stand out, dare I say – sing – to set your company apart from the competition and escape a reporter’s delete button. Read More

Having Your Cake and Placing It, Too!

Posted on: April 3rd, 2013 by Wendy Alpine

PR Pro Wendy Alpine of Alpine Communications (www.alpinepr.com) shares her method of getting a company into a front-page news story that people will want to read.Remember how your grandmother used to bake a cake? She would throw in a pinch of this and a dash of that, with no recipe in sight. It was all instinct and practice. Read More

When Zombies Are At Your Door: CDC Campaign Offers Surprising, Effective PR Tactic

Posted on: October 1st, 2012 by Wendy Alpine

Update: While this post was written a few years ago, it is still a good example of a creative campaign to get the public’s attention about emergency preparedness. Since then, it was brought to my attention that there is a new link for information about emergency alerts and preparedness and I was asked to post it. Read More

Is the Press Release Dead?

Posted on: September 12th, 2012 by Wendy Alpine

Wendy Alpine discusses how the press release should be used in today's digital age.Most people associate press releases with public relations. For years, the press release has been the most widely used tool that PR professionals have used to get their client’s message across in a timely and organized way. Read More

Crisis Communications: What Do You Do When Something Goes Awry?

Posted on: August 15th, 2012 by Wendy Alpine
Alpine - Crisis Communicatins

Running Afowl: Chicken Sandwich Sparks Controversy

By now, we’ve all heard about the Chick-fil-A crisis and the resulting fall-out from CEO Dan Cathy’s comments about same-sex marriage. It sparked a big furor and an intense reaction across the country. Read More

7 Differences Between Advertising and Public Relations

Posted on: August 3rd, 2012 by Wendy Alpine

Wendy Alpine discusses the differences and benefits of both advertising and public relationsAs I explained in my last blog, many people confuse public relations with advertising and don’t know the difference between the two. During my 20 plus years in public relations, clients have asked, “What’s the difference between advertising and public relations?” People will comment on our great PR when it is actually a paid ad. Read More

Futuristic Time Clock Wows Business and Media

Posted on: October 14th, 2011 by Wendy Alpine

How do you catch the attention of national media when you’re a small family-owned business? Try taking your product on the road.

That’s what Lathem, Inc., of Atlanta, Ga., did recently when they wanted to introduce their futuristic time clock to businesses and dealers throughout the country. Read More

Testimonials

PR Makes a Difference for HR Startup Introducing New Tool to Avoid Bad Hires By Wendy AlpineRavi Mikkelsen, CEO of HR tech startup jobFig, understands the powerful role public relations can play in getting the word out about your company.

“I see how PR can be critical for tech-oriented startups that don’t have the skills or language necessary to communicate with the media or their tar…
PR Makes a Difference for HR Startup Introducing New Tool to Avoid Bad Hires

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