by Wendy Alpine | Nov 8, 2013 | Health IT, Media - Internet, Media - Newspaper, Wendy Alpine
An Interview with Bioscape Digital CEO Stuart Bracken Many health IT companies do a great job creating solutions that will revolutionize health care, but where they fall short is their ability to communicate in simple terms how their product works and how it benefits...
by Wendy Alpine | Sep 17, 2013 | Media - Newspaper, Public Relations, Wendy Alpine
The Georgia Campus–Philadelphia College of Osteopathic Medicine has more than just osteopathic students. Read an article I wrote for their alumni magazine, Digest, on one of their recent Organizational Development grads. Wendy Alpine wendy@alpinepr.com...
by Wendy Alpine | Jul 31, 2013 | Media - Newspaper, Public Relations, Wendy Alpine
I recently shared my expertise in branding and public relations in two published articles. In Flow, a publication for the printing industry, published by Ricoh, I spoke on how companies should use their employees as brand ambassadors in Graham Garrison’s...
by Wendy Alpine | Jul 2, 2013 | Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
If you research Case Studies on the Internet, you will find many different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations, case studies are short (500-word) descriptions of how your product or service is used by a...
by Wendy Alpine | Jun 12, 2013 | Advertising, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
My last two blogs (Parts 1 and 2) discussed six mistakes businesses make when working with PR professionals. These include the disconnect when the client doesn’t understand what PR is, the confusion when the scope of the work is not laid out, the need for proper...
by Wendy Alpine | May 29, 2013 | Media - Internet, Media - Newspaper, Media - Television, Public Relations, Wendy Alpine
In my last blog, I talked about mistakes 1 & 2, that most businesses make when working with PR consultants. This blog contains mistakes 3-6, highlighting proper training, need for good communication, staying in for the long haul and the client and PR person being...
