by Wendy Alpine | Apr 3, 2013 | Advertising, Market Research, Media - Newspaper, Public Relations, Wendy Alpine
Remember how your grandmother used to bake a cake? She would throw in a pinch of this and a dash of that, with no recipe in sight. It was all instinct and practice. Well, media relations is something like that. It takes a number of ingredients in just the right amount...
by Wendy Alpine | Oct 1, 2012 | Market Research, Media - Newspaper, Media - Television, Public Relations, Social Media
Update: While this post was written a few years ago, it is still a good example of a creative campaign to get the public’s attention about emergency preparedness. Since then, it was brought to my attention that there is a new link for information about emergency...
by Wendy Alpine | Aug 3, 2012 | Advertising, Market Research, Media - Newspaper, Media - Television, Public Relations
As I explained in my last blog, many people confuse public relations with advertising and don’t know the difference between the two. During my 20 plus years in public relations, clients have asked, “What’s the difference between advertising and public relations?”...
