by Wendy Alpine | Dec 28, 2016 | Advertising, Marketing
A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. You will learn the difference and it may inspire you to learn some new...
by Wendy Alpine | Sep 29, 2016 | Advertising, Marketing
As a business owner myself, I recognize there are many facets of business that must work together for a successful business. Some include having a reputable brand, a solid online presence, the right connection(s) in the world of PR marketing and an effective sales...
by Wendy Alpine | Jul 25, 2016 | Advertising, Branding
If you want your business to grow, then you need to look for ways to promote your product or services. If you can promote your business without spending an exorbitant amount of money – even better! One option many companies use is the newsletter. However,...
by Wendy Alpine | Dec 18, 2015 | Advertising, Marketing, Public Relations
At a recent business meeting, a wealth management business owner said he wanted to attract more qualified investors as clients. He was also looking for appointment setter services to help him with lead generations to drive responses from potential clients. He...
by Wendy Alpine | Nov 25, 2015 | Advertising, Media - Internet, Public Relations, Social Media
As the year winds to a close, it’s a great time to think about PR goals and how you want to position your company in the year ahead. One of the best ways to do that is to take stock of what worked and what flopped. Do you need to stay the course or consider a...
by Wendy Alpine | Mar 10, 2015 | Advertising, Market Research, Media - Internet, Social Media, Wendy Alpine
By Stacy Williams, CEO, Big Drum {3:36 minutes to read} Successful B2B marketers are increasingly relying on content marketing to generate leads and pull prospects through the sales funnel. Reams of content are being generated, addressing potential customers’...
