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Is the Press Release Dead?
Most people associate press releases with public relations. For years, the press release has been the most widely used tool that PR professionals have used to get their client’s message across in a timely and organized way. But is the press release no longer...
Introducing a Brand: Have You Informed Your Internal Audience?
Public relations can be effective in making or breaking a business. When a company embarks on a new concept or new way of doing business, they may not consider how their internal audiences will react. If you share news about your company with the world before you...
Crisis Communications: What Do You Do When Something Goes Awry?
By now, we’ve all heard about the Chick-fil-A crisis and the resulting fall-out from CEO Dan Cathy’s comments about same-sex marriage. It sparked a big furor and an intense reaction across the country. Before that, it was the Ralph Lauren U.S. Olympic team uniform...
7 Differences Between Advertising and Public Relations
As I explained in my last blog, many people confuse public relations with advertising and don’t know the difference between the two. During my 20 plus years in public relations, clients have asked, “What’s the difference between advertising and public relations?”...
What is the Role of a PR Firm?
If you have a business, product or service, or are doing something new and/or different, you need to communicate that to your audience, whether that audience be consumers, other businesses or employees. One way to do this is through Public Relations. So what is...