BLOG
What Do You Expect from PR?
As I look back on the year and my clients, I realized that not all of them really understand what PR can and can’t do for them and their businesses. In some cases, PR can go a long way to building awareness for a company and its products, while in other cases it...
Viral Videos: How Do They Do It?
Many companies we talk to these days want a “viral video.” They cite the example of Blendtec’s Will it Blend? video series that use a “mad” scientist to pulverize iPhones and other gadgets to demonstrate the power of a blender. Garnering millions of hits on...
What Can Businesses Learn from Mickey Mouse?
While Disney is best known for entertainment and storytelling, underneath its glam and glitter, is a "mouse" with a business-savvy mind. At least that's what I learned when I recently attended their seminar, "Disney's Approach to Business Excellence." It was a...
Thinking Outside the Gift-Box!
Every year it seems that retailers begin showing holiday products earlier and earlier. We all complain about seeing Halloween in August or Valentine's chocolates before all the New Year’s champagne has been finished. But as businesses, we have to begin planning...
When Zombies Are At Your Door: CDC Campaign Offers Surprising, Effective PR Tactic
Update: While this post was written a few years ago, it is still a good example of a creative campaign to get the public's attention about emergency preparedness. Since then, it was brought to my attention that there is a new link for information about emergency...