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Alpine PR Conducts Video Interviews at Atlanta’s Health IT Leadership Summit
About two weeks ago, as part of my role on the Marketing Committee, I conducted video interviews with Eclipse Web Media at the Health IT Leadership Summit in Atlanta, the premier conference for health IT leaders in the Southeast. It was great getting to know...
Health IT Companies: Are You PR Ready?
An Interview with Bioscape Digital CEO Stuart Bracken Many health IT companies do a great job creating solutions that will revolutionize health care, but where they fall short is their ability to communicate in simple terms how their product works and how it...
The Future of Content and SEO
By Ann Warren Recently I participated in a great webinar hosted by Cision: “Content Marketing and the Evolution of Search Engine Optimization (SEO).” It’s incredible how fast SEO is changing. Just when you think you’ve caught up, the beloved and also feared Google...
7 Tips for Better Web Writing
Web writing is different from other writing. Brief and to the point, web writing has to grab your reader quickly. It demands shorter paragraphs, terser sentences and shorter words. Need to explain things? You can take your time in press releases and bylined...
3 Things Diana Nyad Can Teach Us About PR
At 64, Diana Nyad achieved her lifelong goal of swimming 110 miles from Cuba to Key West. She had failed four times before that, having made her first attempt at age 29. I didn’t give the Diana Nyad story a lot of thought until recently. Her story of perseverance...