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My Son, the Pitchman
So it was the first week of school last week. I looked upon it with some trepidation, as last year was a bit of a challenge with my 16-year-old son, Zach. The first few days went off without a hitch – he woke up by himself and got on the bus. When he came home from...
PR Lessons from Starbucks CEO
Starbucks is a company that seems to be always reinventing itself. Their latest announcement was that they’re providing free tuition for employees who want to pursue a college education. The news earned them a good bit of publicity, including Jon Stewart...
American Idol for B2B
Companies, whether Business to Business (B2B) or Business to Consumer (B2C), are always looking at fresh approaches to promote their business. I recently came across this article from MediaPost about Boost Mobile and their innovative “Spokesbattle” campaign to...
6 DIY Public Relations Tips for Startups
"Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and...
HIMSS 2014 Was the Place to See or Be Seen for Health IT Companies
Last month, the largest gathering of health IT professionals converged in Orlando for Healthcare Information and Management Systems Society (HIMSS) 2014. It was an event marked with hundreds of exhibitors, educational sessions and networking events. Many health IT...