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New Year, New PR: 3 Ways to Promote Your Business
[Time to Read: 4.8 mins] It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider: Industry Targeting Industry targeting is a great way to...
Loose Lips Sink Ships . . . and Companies
I read a great article on LinkedIn from Lucy Marcus, CEO, BBC columnist, and host of Reuters “In the Boardroom with Lucy Marcus.” It pointed out that with all the breaches in data going on, perhaps one of the easiest and least thought of ways to spill the company...
What Is PR?
“What does Alpine Communications do?” I’m often asked at networking meetings. When I say “PR,” I often get a glazed look. If there were a thought bubble, what probably would appear is an ad for their company. My thought bubble would be here’s my chance to explain...
How to Revitalize a Brand? Try Making it a Superhero
To combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign -- reinventing the portly Captain Citrus into a strapping Marvel Comics superhero. Apparently, juice sales are down 22% because of a disease called citrus...
“PR Chicks” Hatch Some Great Ideas, But Often Don’t Get the Credit
So at first glance, this headline sounds glib and sexist. But it’s not meant to be. I’m being a little tongue-in-cheek here after reading an article on Wyoming Public Media’s website about how women tech PR and Marketing professionals often don’t receive the credit...