What Not to Expect from PR

Last week, I talked about what you can expect PR to achieve for your business. The main things are establishing awareness for your brand and connecting you with the right influencers. This post will discuss what you should not expect from PR: Get people to keep using...

What Do You Expect from PR?

As I look back on the year and my clients, I realized that not all of them really understand what PR can and can’t do for them and their businesses. In some cases, PR can go a long way to building awareness for a company and its products, while in other cases it can...