by Wendy Alpine | Oct 18, 2013 | Advertising, Ann Warren, Media - Internet, Public Relations, Social Media
By Ann Warren Recently I participated in a great webinar hosted by Cision: “Content Marketing and the Evolution of Search Engine Optimization (SEO).” It’s incredible how fast SEO is changing. Just when you think you’ve caught up, the beloved and also feared Google...
by Wendy Alpine | Aug 30, 2013 | Public Relations, Social Media, Wendy Alpine
I recently attended a meeting of the Georgia Chapter of the Public Relations Society of America (PRSA). It featured local broadcast reporters from the top four affiliate stations and focused on how these reporters use social media to source and cover stories. Many...
by Wendy Alpine | Aug 20, 2013 | Public Relations, Wendy Alpine
Recently I had a meeting with a consultant for our local Small Business Development Center. He asked if my clients were my advocates, which is a question I hadn’t really thought about. Often in PR we are so used to promoting our clients and building brand awareness...
by Wendy Alpine | Jul 31, 2013 | Media - Newspaper, Public Relations, Wendy Alpine
I recently shared my expertise in branding and public relations in two published articles. In Flow, a publication for the printing industry, published by Ricoh, I spoke on how companies should use their employees as brand ambassadors in Graham Garrison’s...
by Wendy Alpine | Jul 2, 2013 | Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
If you research Case Studies on the Internet, you will find many different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations, case studies are short (500-word) descriptions of how your product or service is used by a...