In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
The Georgia Campus–Philadelphia College of Osteopathic Medicine has more than just osteopathic students. Read an article I wrote for their alumni magazine, Digest, on one of their recent Organizational Development grads. Read More
If you are new to owning a business, or perhaps, are looking for ways to improve your visibility and build a stronger business in the new year ahead, there are many things to keep in mind regarding a beneficial marketing content strategy. You want to create cultivate conscientious marketing content while showing people what you can do for them. To help you create the most successful approach, here are some tips to incorporate in your 2017 marketing content strategy. 1. Determine what ap…
Blogging can be fun or it can be a drag. If you love to write, try your hand at blogging. If not, find a PR professional who can do it for you. I’ve been blogging for a while, so I wanted to share a few things I’ve learned about how to blog:
1. Be helpful
In researching this to…
Centuries ago King Solomon stated, “A good name is better than riches…” That statement was true then and no less true today. The difference is that now, maintaining that good reputation is paramount because years ago the news was more contained due to a lack of media and communication. In today’s high tech, media-driven world, however, a failure, verbal faux pas or bad decision is quickly spread across the airwaves and social media. As a result, having an effective PR approach is a necessity…
There are some companies out there who believe that PR is little more than free advertising. However, these companies are wrong, as PR is neither advertising nor free. In fact, it can involve a great deal of work and time, and if done correctly, will involve a monetary investment as well. Likewise, some companies will confuse marketing and public relations. These entities, though similar are not the same, but they do often work together for a more effective and beneficial result.
To underst…
Today’s media outlet options are constantly changing, and as a business owner, you may often find yourself wondering what venues and platforms are best. Perhaps you have been told that everything is going social, or maybe you have held true to traditional media. Regardless of your approach, it’s likely you are feeling a bit overwhelmed and have questioned what way is best – old school or new school?
In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Here are some ways to use case studies in your business:
9 Ways Your Case Studies Can be Used to Build Busine…
When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. If your business is struggling in the realm of public recognition, ask yourself this, …
I recently shared my expertise in branding and public relations in two published articles.
In Flow, a publication for the printing industry, published by Ricoh, I spoke on how companies should use their employees as brand ambassadors in Graham Garrison’s article, “Playing Big – How Small Comp…