In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
The Georgia Campus–Philadelphia College of Osteopathic Medicine has more than just osteopathic students. Read an article I wrote for their alumni magazine, Digest, on one of their recent Organizational Development grads. Read More
If you are new to owning a business, or perhaps, are looking for ways to improve your visibility and build a stronger business in the new year ahead, there are many things to keep in mind regarding a beneficial marketing content strategy. You want to create cultivate conscientious marketing content while showing people what you can do for them. To help you create the most successful approach, here are some tips to incorporate in your 2017 marketing content strategy. 1. Determine what ap…
If you research Case Studies on the Internet, you will find many different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations, case studies are short (500-word) descriptions of how your product or service is used by a customer.
Case studies can be used along with other company collateral, but are more powerful. While other documents — such as sales sheets or advertising collateral — are in “your voice,” a good case study is in the “customer’s voice,”…
The days are longer, the weather is warm and it’s finally beach season. For many, summer means freedom and not a care in the world. However, for many businesses, summer can mean less revenue coming in. Follow these 5 PR Tips to break out of your slump and help your business sizzle this summer!
- Go Mobile During the summer months, peopl…
Tying into national news is a great way to get PR for your business. Reporters are always looking to get local reaction to national trends and reports on job numbers, the economy, gas prices, etc. When the national presidential debates were in full swing last fall, we capitalized on the political elections to get our national dental services client in the news. The hook Since this client was in the dental services business, we came up with a story about the surprising advantages of a go…
Centuries ago King Solomon stated, “A good name is better than riches…” That statement was true then and no less true today. The difference is that now, maintaining that good reputation is paramount because years ago the news was more contained due to a lack of media and communication. In today’s high tech, media-driven world, however, a failure, verbal faux pas or bad decision is quickly spread across the airwaves and social media. As a result, having an effective PR approach is a necessity…
Public relations can be effective in making or breaking a business. When a company embarks on a new concept or new way of doing business, they may not consider how their internal audiences will react. If you share news about your company with the world before you have alerted your internal audiences, you may end up with a mess on your hands. It is important to identify your key stakeholders and make sure that they learn of your news directly and in advance…
There are some companies out there who believe that PR is little more than free advertising. However, these companies are wrong, as PR is neither advertising nor free. In fact, it can involve a great deal of work and time, and if done correctly, will involve a monetary investment as well. Likewise, some companies will confuse marketing and public relations. These entities, though similar are not the same, but they do often work together for a more effective and beneficial result. To underst…
Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits:
Establish brand recognition
Build trust and credibility
Gain more exposure
Increase website traffic (by including it in your marketing automation campaign, adding a call to action or link to your website)
Like a great novel or film, the customer profile that uses storytelling infused with drama or…
Although the new forms – social media, blogs, videos, paid media –may seem to be ove…Today’s media outlet options are constantly changing, and as a business owner, you may often find yourself wondering what venues and platforms are best. Perhaps you have been told that everything is going social, or maybe you have held true to traditional media. Regardless of your approach, it’s likely you are feeling a bit overwhelmed and have questioned what way is best – old school or new school?
{3 minutes to read} Recently, I was asked by a small business prospect: “Do you do social media?” I often worry about that question and how to answer it. “Yes,” I reply (because, of course, we “do” social media), but then I explain that social media is just a tool. You need to think about:
- Why you’re using it;
- What channels are right for your business;
- Whether you’re prepared to keep up with it;
- Who’s going to be responsible for it; and
- How much you’re willing to spend.
Blogging can be fun or it can be a drag. If you love to write, try your hand at blogging. If not, find a PR professional who can do it for you. I’ve been blogging for a while, so I wanted to share a few things I’ve learned about how to blog:
1. Be helpful
In researching this to…
So at first glance, this headline sounds glib and sexist. But it’s not meant to be. I’m being a little tongue-in-cheek here after reading an article on Wyoming Public Media’s website about how women tech PR and Marketing professionals often don’t receive the credit they deserve for a product’s s…
Since the Anthony Weiner story broke, I’ve been reading stories about other sex scandals among politicians and how they’ve survived. I was thinking how interesting it is that not one of the examples mentioned involved a woman politician. Why is it that you only hear about men and their indiscretions…
Apparently, juice sales are down 22% because of a disease called citrus greening, but also because people are dri…
To combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero.
What is a brand? “It’s a promise,” said Sharron Ragan, branding expert, at a recent conference on LinkedIn and Branding, hosted by Competitive Edge Social Media Marketing, June 22, at The Georgian Club in Marietta. “Brand development is the sum of the good, the bad, the ugly and the off-strategy. …
“I see how PR can be critical for tech-oriented startups that don’t have the skills or language necessary to communicate with the media or their tar…
Ravi Mikkelsen, CEO of HR tech startup jobFig, understands the powerful role public relations can play in getting the word out about your company.
In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Here are some ways to use case studies in your business: 9 Ways Your Case Studies Can be Used to Build Busine…
When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. If your business is struggling in the realm of public recognition, ask yourself this, …
In the last blog, we talked about promotion resolutions for PR clients. In this one, we focus on resolutions specifically for PR professionals:
- Brush up on your writing skills. Take a writing course or seminar, or read a book about writing. Or, just read. The best way to improve your writing i…
I recently shared my expertise in branding and public relations in two published articles. In Flow, a publication for the printing industry, published by Ricoh, I spoke on how companies should use their employees as brand ambassadors in Graham Garrison’s article, “Playing Big – How Small Comp…
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