In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
The Georgia Campus–Philadelphia College of Osteopathic Medicine has more than just osteopathic students. Read an article I wrote for their alumni magazine, Digest, on one of their recent Organizational Development grads. Read More
When many people have a website created it is with the mindset that once it is finished, all you need to do is add the occasional blog post or picture and that is it. However, this is not the case. For a website to be truly functional, then it is necessary to frequently update it – but those updates and additions need to be the type of changes that generate leads. Lead generation is a vital part of your website presence. After all, without leads it is difficult to build a business. Re…
The recent story concerning Rep. Anthony Weiner and the lewd Twitter picture sent to a college student puts the microscope on how to respond to a social media crisis. Questions have been raised as to whether he mismanaged his response to the situation. Did he dig himself into a hole by not ans…
There are some companies out there who believe that PR is little more than free advertising. However, these companies are wrong, as PR is neither advertising nor free. In fact, it can involve a great deal of work and time, and if done correctly, will involve a monetary investment as well. Likewise, some companies will confuse marketing and public relations. These entities, though similar are not the same, but they do often work together for a more effective and beneficial result.
To underst…
Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on.
The common denominator: It’s all about getting the message out about what you have to offer and why someone needs it.
One of the most effective ways to get attention for your business is PR.
PR practitioners use many different tools to build relationships with the media and other stakeholders. Some of …
Your brand is important, and when it comes to getting your name out there, it is your most reliable asset. But, it is only valuable if you are using it to its full potential. It’s not enough to simply put it on everything you do – though that is necessary- you must use it to reach your targeted clients, and do so through well thought out methods.
As Charles Koppelman of CAK Entertainment (they manage well-known stars such as Jennifer Lopez, Nicki Minaj, and Adam Levine) states, “In busi…
So it was the first week of school last week. I looked upon it with some trepidation, as last year was a bit of a challenge with my 16-year-old son, Zach.
Public relations is a great way to increase credibility and name recognition for your company. But many businesses think it’s only for large companies. Not true. While public relations professionals certainly have the expertise to catapult your brand to success, there are many free resources avail…
Today’s media outlet options are constantly changing, and as a business owner, you may often find yourself wondering what venues and platforms are best. Perhaps you have been told that everything is going social, or maybe you have held true to traditional media. Regardless of your approach, it…