In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
The Georgia Campus–Philadelphia College of Osteopathic Medicine has more than just osteopathic students. Read an article I wrote for their alumni magazine, Digest, on one of their recent Organizational Development grads. Read More
By Jeanie Lerche Davis
">
70" />Creative minds in Georgia are hard at work developing new medical devices, mobile device apps, and high-tech inventions that will change lives.
That’s the message from the recent Clinical Research in Georgia Conference—a gathering of researchers from biomedical think-tanks like Emory, Georgia Tech, Georgia State, and University of Georgia.
Facts of interest:
- Over 3,000 clinical trials are currently underway in Georgia, a “cradle to rocker” scope that …
How often do your think about PR and how it affects your business? As a business owner of a small- to medium-size business, chances are your company name is not part of household conversations. You don’t have movie star status or world recognition so…PR shines the spotlight on your business.
After working hard to get an article published about your company, you don’t want to just post it anywhere and risk getting “lost in the crowd.” But, how do you know what to do with it and where you can place it for maximum traction and attention? Believe it or not, there are a variety of actions you can take to ensure that your content is not just noticed, but truly garners the attention you want.
Having great PR can make all the difference between a company that may not have been hear…
Centuries ago King Solomon stated, “A good name is better than riches…” That statement was true then and no less true today. The difference is that now, maintaining that good reputation is paramount because years ago the news was more contained due to a lack of media and communication. In today’s high tech, media-driven world, however, a failure, verbal faux pas or bad decision is quickly spread across the airwaves and social media. As a result, having an effective PR approach is a necessity…
When it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to build business. However, social media marketing is an investment of time and resources, so it is important to make the best use of the time spent getting the job done, 
PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out.
As Oscar Wilde once said, “The only thing worse than being talked about is not being talked about.”
An effective PR team can help get attention for your business so you can get more customers. They have the knowledge, and expertise to increase brand awareness, bu…
In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Here are some ways to use case studies in your business:
9 Ways Your Case Studies Can be Used to Build Busine…
If your business is not growing, then now is the time to seriously focus on public relations; conversely, if your business is booming, then now is the time to keep investing in PR. After all, without PR your business will simply become one of the many in your industry, rather than the one that stand…
If you are new to owning a business, or perhaps, are looking for ways to improve your visibility and build a stronger business in the new year ahead, there are many things to keep in mind regarding a beneficial marketing content strategy. You want to create 