In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
The Georgia Campus–Philadelphia College of Osteopathic Medicine has more than just osteopathic students. Read an article I wrote for their alumni magazine, Digest, on one of their recent Organizational Development grads. Read More
As I look back on the year and my clients, I realized that not all of them really understand what PR can and can’t do for them and their businesses. In some cases, PR can go a long way to building awareness for a company and its products, while in other cases it can do more harm than good if it’s not fully understood. I came across a blog on Bulldog Reporter’s Daily Dog PR blog from Marshfield, Mass.-based PerkettPR about what to expect from PR. Here are a few tips, combined from that blo…
As the year winds to a close, it’s a great time to think about PR goals and how you want to position your company in the year ahead. One of the best ways to do that is to take stock of what worked and what flopped. Do you need to stay the course or consider a new direction? For most people, i…
In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two. At their most basic, PR is distinguished as being responsible for maintaining the overall public image for the company while marketing’s job is to promote a specific set of products or services.
But there are more differences than just these.
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If you are new to owning a business, or perhaps, are looking for ways to improve your visibility and build a stronger business in the new year ahead, there are many things to keep in mind regarding a beneficial marketing content strategy. To help you create the most successful approach, here are some tips to incorporate in your 2017 marketing content strategy.
1. Determine what approaches have worked in the past. For many small businesses, having positive word of mouth referrals is the …
When a company or individual considers hiring or investing in a company, it is foolish for them to do so without taking time to do their due diligence. They will talk to those around them, look the company up in the BBB, and spend time checking out the company online. In fact, according to a survey by 
So it was the first week of school last week. I looked upon it with some trepidation, as last year was a bit of a challenge with my 16-year-old son, Zach.
At a recent business meeting, a wealth management business owner said he wanted to attract more qualified investors as clients. He mentioned that he had a unique approach to investing and shared copies of a book he co-authored. When I saw the book, the first thing I thought was what a great PR tool! He could use this to promote his business and establish himself as a thought leader in investing and today’s economy.
But like many business owners, he didn’t know how to promote the book or h…
In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Here are some ways to use case studies in your business:
9 Ways Your Case Studies Can be Used to Build Busine…
If you are looking for ways to improve your company’s visibility and thus increase revenue, there are many approaches you may take, but one of the best actions is to work with a public relations firm. This is because, public relations (PR) is – as defined by Public Relations News- “The m…
A few years ago, I wrote a