In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
The Georgia Campus–Philadelphia College of Osteopathic Medicine has more than just osteopathic students. Read an article I wrote for their alumni magazine, Digest, on one of their recent Organizational Development grads. Read More
If your goal as a company is to be in the forefront of the business world, then it’s time to contact a reliable public relations firm. After all, a PR firm’s goal is to see that your company is presented in the best light, and to help you leverage your skill sets and expertise in such a way as to propel your company forward. It should be noted that using a PR firm is different from advertising, as I’ve explained in a previous blog post. When you use paid advertising, you send a specific messa…
As a business owner myself, I recognize there are many facets of business that must work together for a successful business. Some include having a reputable brand, a solid online presence, the right connection(s) in the world of PR marketing and an effective sales strategy. Each element takes time a…
Centuries ago King Solomon stated, “A good name is better than riches…” That statement was true then and no less true today. The difference is that now, maintaining that good reputation is paramount because years ago the news was more contained due to a lack of media and communication. In today’s high tech, media-driven world, however, a failure, verbal faux pas or bad decision is quickly spread across the airwaves and social media. As a result, having an effective PR approach is a necessity…
Public relations is a great way to increase credibility and name recognition for your company. But many businesses think it’s only for large companies. Not true. While public relations professionals certainly have the expertise to catapult your brand to success, there are many free resources available to get you started.
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In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Here are some ways to use case studies in your business:
9 Ways Your Case Studies Can be Used to Build Busine…
Eye-catching stunts always gain attention when it comes to PR, but the question is, will they gain good PR or bad PR?
This year’s Discovery Channel Shark Week started off a little differently than ones before, as Michael Phelps was set to race a great white shark, one of the most fearsome preda…
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