by Wendy Alpine | Nov 18, 2014 | Advertising, Public Relations, Social Media, Wendy Alpine
“What does Alpine Communications do?” I’m often asked at networking meetings. When I say “PR,” I often get a glazed look. If there were a thought bubble, what probably would appear is an ad for their company. My thought bubble would be here’s my chance to explain what...
by Wendy Alpine | Dec 11, 2013 | Advertising, Health IT, Public Relations, Social Media, Wendy Alpine
Today, patients who have been diagnosed with cancer undergo multiple X-rays, CT scans, MRIs and PET scans. Often they are performed at different hospitals and at different stages of a patient’s care and are not coordinated. But a start-up company in Atlanta is hoping...
by Wendy Alpine | Oct 18, 2013 | Advertising, Ann Warren, Media - Internet, Public Relations, Social Media
By Ann Warren Recently I participated in a great webinar hosted by Cision: “Content Marketing and the Evolution of Search Engine Optimization (SEO).” It’s incredible how fast SEO is changing. Just when you think you’ve caught up, the beloved and also feared Google...
by Wendy Alpine | Aug 30, 2013 | Public Relations, Social Media, Wendy Alpine
I recently attended a meeting of the Georgia Chapter of the Public Relations Society of America (PRSA). It featured local broadcast reporters from the top four affiliate stations and focused on how these reporters use social media to source and cover stories. Many...
by Wendy Alpine | Mar 21, 2013 | Media - Internet, Public Relations, Social Media, Wendy Alpine
In the beginning, there was fear!! What would I say? I’m not that original. Everything I have to say has been said before. How do I begin? I don’t have time to blog! My business is too small. I initially had all those same reservations. I was encouraged to...