by Wendy Alpine | Dec 28, 2012 | Public Relations, Wendy Alpine
Last week, I talked about what you can expect PR to achieve for your business. The main things are establishing awareness for your brand and connecting you with the right influencers. This post will discuss what you should not expect from PR: Get people to keep using...
by Wendy Alpine | Nov 28, 2012 | Media - Internet, Wendy Alpine
Many companies we talk to these days want a “viral video.” They cite the example of Blendtec’s Will it Blend? video series that use a “mad” scientist to pulverize iPhones and other gadgets to demonstrate the power of a blender. Garnering millions of hits on YouTube,...
by Wendy Alpine | Nov 7, 2012 | Advertising, Public Relations, Wendy Alpine
While Disney is best known for entertainment and storytelling, underneath its glam and glitter, is a “mouse” with a business-savvy mind. At least that’s what I learned when I recently attended their seminar, “Disney’s Approach to Business...
by Wendy Alpine | Sep 12, 2012 | Advertising, Media - Newspaper, Public Relations, Social Media, Wendy Alpine
Most people associate press releases with public relations. For years, the press release has been the most widely used tool that PR professionals have used to get their client’s message across in a timely and organized way. But is the press release no longer relevant?...
by Wendy Alpine | Jul 17, 2012 | Public Relations, Wendy Alpine
If you have a business, product or service, or are doing something new and/or different, you need to communicate that to your audience, whether that audience be consumers, other businesses or employees. One way to do this is through Public Relations. So what is Public...
by Wendy Alpine | Dec 9, 2011 | Public Relations, Social Media, Wendy Alpine
A funny thing happened on the way to a conversation with my daughter. She is only 15, but loves cars. Every time we pass a Ford Mustang, she says, “That’s my car.” Never mind that she doesn’t have her learner’s permit yet or that there’s no way she’s getting a Mustang...
