Talenya is a recruitment technology company that use AI and machine learning to source candidates for hard-to-fill jobs. Formed in 2016 in Israel, with a U.S. office in 2017, Talenya was looking for a U.S.-based PR firm with expertise in HR technology that could help them increase brand awareness and secure media articles.

Challenge: Startup that just completed a round of fundraising and wanted to increase name recognition for its company through public relations in the U.S. There are many companies in the U.S. that use artificial intelligence to source clients so it is a crowded marketplace.

Opportunity: Talenya combines human and machine learning to find job candidates and can source candidates in real-time.

Results: Alpine embarked on a strategy that included thought leadership articles with reporter-written stories resulting in articles appearing in Forbes.com, Recruiting Daily.com, HR Dive, as well as other HR trade publications