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Alpine Communications in the News
The Georgia Campus–Philadelphia College of Osteopathic Medicine has more than just osteopathic students. Read an article I wrote for their alumni magazine, Digest, on one of their recent Organizational Development grads. Wendy Alpine wendy@alpinepr.com...
Are You Using Social Media to Pitch Your Clients?
I recently attended a meeting of the Georgia Chapter of the Public Relations Society of America (PRSA). It featured local broadcast reporters from the top four affiliate stations and focused on how these reporters use social media to source and cover stories. Many...
Are Your Clients Your Advocates?
Recently I had a meeting with a consultant for our local Small Business Development Center. He asked if my clients were my advocates, which is a question I hadn’t really thought about. Often in PR we are so used to promoting our clients and building brand awareness...
Alpine Communications in the News
I recently shared my expertise in branding and public relations in two published articles. In Flow, a publication for the printing industry, published by Ricoh, I spoke on how companies should use their employees as brand ambassadors in Graham Garrison's article,...
Sleigh Bells Ring, Are You Listening?
This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again. But thinking about the...