by Wendy Alpine | Dec 28, 2012 | Public Relations, Wendy Alpine
Last week, I talked about what you can expect PR to achieve for your business. The main things are establishing awareness for your brand and connecting you with the right influencers. This post will discuss what you should not expect from PR: Get people to keep using...
by Wendy Alpine | Dec 21, 2012 | Public Relations
As I look back on the year and my clients, I realized that not all of them really understand what PR can and can’t do for them and their businesses. In some cases, PR can go a long way to building awareness for a company and its products, while in other cases it can...
by Wendy Alpine | Nov 28, 2012 | Media - Internet, Wendy Alpine
Many companies we talk to these days want a “viral video.” They cite the example of Blendtec’s Will it Blend? video series that use a “mad” scientist to pulverize iPhones and other gadgets to demonstrate the power of a blender. Garnering millions of hits on YouTube,...
by Wendy Alpine | Nov 7, 2012 | Advertising, Public Relations, Wendy Alpine
While Disney is best known for entertainment and storytelling, underneath its glam and glitter, is a “mouse” with a business-savvy mind. At least that’s what I learned when I recently attended their seminar, “Disney’s Approach to Business...
by Wendy Alpine | Oct 17, 2012 | Advertising, Public Relations, Social Media
Every year it seems that retailers begin showing holiday products earlier and earlier. We all complain about seeing Halloween in August or Valentine’s chocolates before all the New Year’s champagne has been finished. But as businesses, we have to begin...
