Posts Tagged ‘publicity’

Spring Ahead: 8 PR Tips to Spruce Up Your Business

Posted on: April 6th, 2017 by Wendy Alpine

Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Read More

Do You Need to Get the Word Out About Your Business? 4 Tactics to Consider

Posted on: January 24th, 2017 by Wendy Alpine

Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on.

The common denominator: It’s all about getting the message out about what you have to offer and why someone needs it. Read More

6 DIY Public Relations Tips for Startups

Posted on: May 2nd, 2014 by Wendy Alpine

“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.“

– Public Relations News

6 DIY Public Relations Tips for Startups By Wendy AlpinePublic relations can mean many things. Read More

Alpine PR Conducts Video Interviews at Atlanta’s Health IT Leadership Summit

Posted on: November 26th, 2013 by Wendy Alpine

Alpine PR Conducts Video Interviews at Atlanta’s Health IT Leadership Summit By Wendy AlpineAbout two weeks ago, as part of my role on the Marketing Committee, I conducted video interviews with Eclipse Web Media at the Health IT Leadership Summit in Atlanta, the premier conference for health  IT leaders in the Southeast. Read More

3 Things Diana Nyad Can Teach Us About PR

Posted on: September 20th, 2013 by Wendy Alpine

3 Things Diana Nyad Can Teach Us About PR by Wendy AlpineAt 64, Diana Nyad achieved her lifelong goal of swimming 110 miles from Cuba to Key West. She had failed four times before that, having made her first attempt at age 29. Read More

Are Your Clients Your Advocates?

Posted on: August 20th, 2013 by Wendy Alpine

Are Your Clients Your Advocates? by Wendy AlpineRecently I had a meeting with a consultant for our local Small Business Development Center. He asked if my clients were my advocates, which is a question I hadn’t really thought about. Read More

Sleigh Bells Ring, Are You Listening?

Posted on: July 25th, 2013 by Wendy Alpine

PR Pro Wendy Alpine of Alpine Communications (alpinepr.com) talks about planning for the holidays in the summer time is strategic despite how crazy it may seem.This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again. Read More

Case Studies: Still an Important Item in the PR Toolkit

Posted on: July 2nd, 2013 by Wendy Alpine

PR Pro, Wendy alpine of Alpine Communications (www.alpinepr.com) discusses the importance of case studies for a business to demonstrate how customers are using their product or service.If you research Case Studies on the Internet, you will find many different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations, case studies are short (500-word) descriptions of how your product or service is used by a customer. Read More

The 10 PR Mistakes Most Businesses Make (Part 3)

Posted on: June 12th, 2013 by Wendy Alpine

Wendy Alpine of Alpine Communications (www.alpinepr.com) completes her series on the 10 PR Mistakes Most Businesses Make.My last two blogs (Parts 1 and 2) discussed six mistakes businesses make when working with PR professionals. These include the disconnect when the client doesn’t understand what PR is, the confusion when the scope of the work is not laid out, the need for proper training, good communication, and staying in for the long haul, and the importance of a good match. Read More

Having Your Cake and Placing It, Too!

Posted on: April 3rd, 2013 by Wendy Alpine

PR Pro Wendy Alpine of Alpine Communications (www.alpinepr.com) shares her method of getting a company into a front-page news story that people will want to read.Remember how your grandmother used to bake a cake? She would throw in a pinch of this and a dash of that, with no recipe in sight. It was all instinct and practice. Read More

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">Alpine PR Conducts Video Interviews at Atlanta’s Health IT Leadership Summit By Wendy Alpine" />About two weeks ago, as part of my role on the Marketing Committee, I conducted video interviews with Eclipse Web Media at the Health IT Leadership Summit in Atlanta, the premier conference for health  IT leaders in the Southeast. It was great getting to know Atlanta’s health IT movers and …

Alpine PR Conducts Video Interviews at Atlanta’s Health IT Leadership Summit

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