Posts Tagged ‘marketing approach’

How Effective is Your Digital Marketing Approach?

Posted on: February 24th, 2017 by Wendy Alpine

Now that 2017 is fully underway, it is vitally important that you have a solid digital marketing plan for what you want the upcoming weeks and months to look like. From social media to strong SEO, algorithm updates, and an assortment of marketing tactics, there are many aspects of digital marketing and each of them will serve a place in the successful business. Read More


Wendy Alpine discusses the differences and benefits of both advertising and public relationsAs I explained in my last blog, many people confuse public relations with advertising and don’t know the difference between the two.  During my 20 plus years in public relations, clients have asked, “What’s the difference between advertising and public relations?”  People will comment…
7 Differences Between Advertising and Public Relations

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