by Wendy Alpine | Apr 21, 2017 | Media - Newspaper
In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Sure, the ways that we consume information have changed, but traditional marketing should still...
by Wendy Alpine | Jan 30, 2014 | Social Media, Wendy Alpine
It was a day unlike any other in Atlanta. Usually, we are known for our mild winters and snow is an unusual, if welcomed, occurrence. But on Tues., Jan 28, Hotlanta became Snow Jam 2014, with commuters stranded for hours, people sleeping in CVS stores and children...
by Wendy Alpine | Aug 20, 2013 | Public Relations, Wendy Alpine
Recently I had a meeting with a consultant for our local Small Business Development Center. He asked if my clients were my advocates, which is a question I hadn’t really thought about. Often in PR we are so used to promoting our clients and building brand awareness...
by Wendy Alpine | Jul 11, 2013 | Crisis Management, Media - Internet, Media - Television, Public Relations, Social Media, Wendy Alpine
In this day and age of 24/7 social media, no one is immune from being called out on stupid comments, especially celebrities. The recent controversy surrounding Paula Deen and how she handled herself has sparked discussion on crisis management and how a PR professional...
by Wendy Alpine | Dec 28, 2012 | Public Relations, Wendy Alpine
Last week, I talked about what you can expect PR to achieve for your business. The main things are establishing awareness for your brand and connecting you with the right influencers. This post will discuss what you should not expect from PR: Get people to keep using...
