Case Studies

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Success Stories & Case Studies from Atlanta-Based PR Firm, Alpine Communications

What Are Case Studies?

Case studies are an excellent way to present your company in a positive light, in the media and as marketing collateral. They describe how a customer’s business has benefited from using your product (or service). A case study is an account of an activity, event or problem that contains a real or hypothetical situation and includes the complexities you would face in the workplace. Case studies are used to help you see how the complexities of business influence decisions.

A good case study has the following features:

  1. It is taken from real life (true identities may be concealed).
  2. It consists of many parts and each part usually ends with problems and points for discussion. There may not be a clear cut off point to the situation.
  3. It includes sufficient information for the reader to treat problems and issues.
  4. It is believable for the reader (the case contains the setting, personalities, sequence of events, problems and conflicts)

Case studies, also known as customer success stories, are an excellent way to get attention for your business. They’re a way to tell your story without sounding self-serving. Having customers talk about how your product solved their business challenge is often more useful to them than having you say it.

In many instances, industry trade publications are looking for customer success stories. They’re a great way to personalize a story and  explain how your product helps another company, giving it credibility and third-party endorsement. They also can be used in online marketing and for sponsored content.

We have helped our clients develop customer case studies in diverse industries from retail and manufacturing to staffing and foodservice. From explaining how cloud-based time and attendance benefited a business to how a water-based adhesive increased production, we have translated complex business issues into solutions for companies. And we’ve placed articles about these success stories in numerous industry publications. Contact us to learn more.


Alpine Case Study Merial

Merial

Challenge: Merial, a leading animal health company, was looking for a firm that could assist them with internal communications. When they came to us, they were seeking a company that could interview their executives across many disciplines, including veterinary, marketing, operations and facilities, and write informative articles for their internal magazine, Footprints. Read More


Chemique Adhesives

Challenge: Chemique Adhesives is a leading adhesive manufacturer for the furniture, marine, RV and foodservice industries. Established 30 years ago in the UK, they have been in North America, based in Kennesaw, Ga., for the past 10 years. Read More


Great Expressions

Challenge: Great Expressions Dental Centers is one of the largest privately owned dental service organizations in the US, providing preventative dental care, orthodontics, and specialty care with more than 250 practices in 10 states: Connecticut, Florida, Georgia, Massachusetts, Michigan, New Jersey, New York, Ohio, Texas and Virginia

In Atlanta alone, it has more than 50 practices, which is why it needed some help increasing brand awareness and positive media exposure. Read More


Rimidi Diabetes | Alpine Communications

Rimidi Diabetes

Challenge: Rimidi Diabetes empowers healthcare organizations to transform their delivery of diabetes care. Established in 2012, Rimidi’s Diabetes+Me™ cloud platform allows patients and providers to identify gaps in diabetes management, as well as the necessary steps to close those gaps, meet patient glucose targets and create a more efficient cycle of care. Read More


Lathem

Lathem, Inc.

Challenge: This trusted time and attendance company, long known for their time clocks, needed a PR partner to promote their new cloud-based time and attendance solution for small business.

Solution: Team Alpine developed a full-powered PR program that targeted four industries over the course of a year, including healthcare, hospitality, manufacturing and education. Read More


Catavolt

Challenge: Catavolt is a software company that helps enterprise businesses access back-end data for mobile devices for business process improvement. The company wanted to launch its technology platform to the healthcare market, especially providers and payers, but needed to find a firm that had healthcare experience. Read More


Elarbee Thompson

Elarbee Thompson is a labor and employment law firm in Atlanta, with expertise in immigration, labor relations, wage and hour, and social media.

Challenge: Elarbee Thompson wanted to build their brand through thought leadership and speaking engagements throughout Georgia. Read More


HealthGate

Challenge: Startup company HealthGate needed to gain awareness for its new concept in healthcare: providing medical savings to consumers and helping doctors build their practices. The company was launched just as the Affordable Care Act was being implemented and more consumers were faced with higher deductibles and cost sharing. Read More


Sability, Inc.

Challenge: Sability is a growing HR technology consultancy that provides implementation and project management services to enterprise and mid-size companies. In business for more than 20 years, the company was looking for a PR partner that could provide PR strategy, writing services and thought leadership. Read More


Testimonials

“Whenever we launch a new product, we depend on Alpine Communications to tell our story to the media and get great coverage. We’ve been featured in the Wall Street Journal, Inc. Magazine, NBC Nightly News and important trade publications for our industry. Their team includes excellent writers and st…
Scott MulkaMarketingLathem, Inc.

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