I read a great article on LinkedIn from Lucy Marcus, CEO, BBC columnist, and host of Reuters “In the Boardroom with Lucy Marcus.” It pointed out that with all the breaches in data going on, perhaps one of the easiest and least thought of ways to spill the company beans is talking in public places.
Her first example was about an executive in an airplane lounge speaking on a mobile phone about what will happen to board members and employees before the company announces its initial public offering…
Loose Lips Sink Ships . . . and Companies
Public relations is a great way to increase credibility and name recognition for your company. But many businesses think it’s only for large companies. Not true. While public relations professionals certainly have the expertise to catapult your brand to success, there are many free resources available to get you started.
Social media platforms may be a way to post pet photos, announce your children’s accomplishments or proclaim your political opinion, but it’s much…
Top 7 Best Free Resources for Public Relations
As you look ahead to 2017, now’s the time to take stock of your website and make it work better for you. After all, it’s always better to work smarter not harder. But, if this is the first time you’ve assessed your website, it may be that you don’t know what is needed to make it stand out. The following 7 actions are a great place to begin.
1. Be Graphic – There is more to a website than pictures and words. Sure, these are vital to any website, but don’t be afraid to use features su…
7 Tips to Rock Your Website
Did you know that….
According to DemandMetric, content marketing costs 62% less than traditional marketing and generates about three times as many leads.
A Hubspot poll found that 39% of today’s marketing budgets are spent on content marketing, which produces 27 million pieces of content every day.
This goes to show that content marketing is nothing new. In fact, it has been around since 1732 when Benjamin Franklin published Poor Richard’s Almanac to promote his business. And while ti…
9 Reasons to Invest in Content Marketing
Choose a PR firm to help increase brand awareness for your business.
Choosing a PR Firm Is Vital for Building Your Business
When it comes to promoting your company, it is important to choose a PR firm to help grow your business. You may decide to go with traditional media, social media, word of mouth or perhaps rely on networking, but if you truly want to get the word out about your company and what you have to offer, then it is best to work with a PR firm.
When you work with a PR firm, you…
How to Choose A PR Firm
Read how Alpine PR client Lathem, Inc. saves hospitality companies time and money with their cloud-based time and attendance system. Alpine PR has been helping Lathem promote their products since 2001 when they launched their first automated timekeeping solution that integrates with Quickbooks.http://tinyurl.com/l5vlb2hWendy Alpine firstname.lastname@example.org://www.alpinepr.com
In the News: Alpine PR Client Lathem, Inc. Saves Hospitality Companies Time and Money
So it was the first week of school last week. I looked upon it with some trepidation, as last year was a bit of a challenge with my 16-year-old son, Zach.
The first few days went off without a hitch – he woke up by himself and got on the bus. When he came home from school, we talked about his day and the one thing I learned was that this year he hates the school lunch. “I had two donuts and a bag of chips,” he said. “I want to start taking my lunch.”
The next morning when I returned from my work…
My Son, the Pitchman
Recently I had a meeting with a consultant for our local Small Business Development Center. He asked if my clients were my advocates, which is a question I hadn’t really thought about.
Often in PR we are so used to promoting our clients and building brand awareness for them that we rarely stop and think whether our clients would promote us.
I recently posed the question to one of my LinkedIn Groups, Network of PR Professionals, and received some very helpful suggestions from moderator and PR pro…
HIMSS 2014 Was the Place to See or Be Seen for Health IT Companies
Web writing is different from other writing. Brief and to the point, web writing has to grab your reader quickly. It demands shorter paragraphs, terser sentences and shorter words. Need to explain things? You can take your time in press releases and bylined articles, but not on the web.
When people read a website, they scan information. They don’t want to spend a lot of time looking for something they’re interested in. For example, if they can’t find your contact number in the Nav bar und…
Public relations is a great way to increase credibility and name recognition for your company. But many businesses think it’s only for large companies. Not true. While public relations professionals certainly have the expertise to catapult your brand to success, there are many free resources avail…
Top 7 Best Free Resources for Public Relations
Starbucks is a company that seems to be always reinventing itself.
Their latest announcement was that they’re providing free tuition for employees who want to pursue a college education. The news earned them a good bit of publicity, including Jon Stewart interviewing CEO Howard Schultz on The Daily…
PR Lessons from Starbucks CEO
When many people have a website created it is with the mindset that once it is finished, all you need to do is add the occasional blog post or picture and that is it. However, this is not the case. For a website to be truly functional, then it is necessary to frequently update it – but those…
11 Tips for Lead Generation
In this day and age of 24/7 social media, no one is immune from being called out on stupid comments, especially celebrities.
The recent controversy surrounding Paula Deen and how she handled herself has sparked discussion on crisis management and how a PR professional might have handled the situatio…
Coulda, Woulda, Shoulda: Thoughts on the Paula Deen Controversy
A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. Here it goes.
Public relations and advertising have many differences, but often people confuse them.
7 Ways Advertising is Different from Public Relations
More than 4 million Americans have hepatitis C. Most people with the disease don’t know they have it because symptoms are elusive and often don’t show up for 20 or 30 years. Two out of three people with hepatitis C are baby boomers. Some doctors say all baby boomer adults should be tested for it.
Hepatitis C - Silent Killer
Most people associate press releases with public relations. For years, the press release has been the most widely used tool that PR professionals have used to get their client’s message across in a timely and organized way. But is the press release no longer relevant?
I don’t think so, but…
Is the Press Release Dead?
A great PR person is a great storyteller. Simple as that. When I work with clients, I want to hear their stories. Of course, I also want to know what their goals, objectives and expectations are for public relations. That’s a given. But learning their stories is where I get a charge and bring enth…
What's Your Story?
I recently shared my expertise in branding and public relations in two published articles.
In Flow, a publication for the printing industry, published by Ricoh, I spoke on how companies should use their employees as brand ambassadors in Graham Garrison’s article, “Playing Big – How Small Comp…
Alpine Communications in the News
It’s the New Year!! What resolutions have you made? Have you decided to lose weight? Exercise more? Take more time out for yourself?
Here is a list of resolutions that might help maximize your public relations efforts in the year ahead:
Outline your promotion goals and objectives for the year.< …