Universal Pure

Universal Pure is a one-stop-shop service provider to the food and beverage industry, offering a suite of cold chain solutions across six U.S. facilities.

They provide High Pressure Processing (HPP), cold storage, kitting and assembly, beverage co-packing, tempering, pre-pricing, code dating, netting, and inventory control to bring safe, fresh, and cleaner-label products to market.

Challenge: Universal Pure was looking for a Public Relations firm that could increase awareness, raise thought leadership and boost its share of voice among the food and beverage media.

Solution: Alpine Communications worked with Universal Pure’s Marketing team and executives to raise their profile, increasing media coverage year over year. Universal Pure is now the go-to HPP provider and thought leader in the HPP provider industry.

Results:

  • Increased media placements by 50 percent from 2017 to 2019.

  • Media placements in all major food and beverage publications, including National Provisioner, Food Engineering, Food Processing and Refrigerated & Frozen Foods.

  • Helped organize the HPP Summit to promote HPP among producers and processors.

Testimonials:

“Alpine Communications was instrumental in helping Universal Pure increase brand awareness as the leading provider of high pressure processing services. They used a customized, targeted approach to reach industry media and influencers and get the word out about our services and capabilities. Wendy and her team were very professional and effective in leading our PR efforts and supporting our revenue generation activity. I highly recommend them as an asset to your marketing team.”
– Mark Duffy, CEO, Fond du Lac Cold Storage (formerly President, Universal Pure)

“Alpine Communications provided great outreach, visibility and media connections across the food industry, helping to increase awareness of Universal Pure’s national leadership in both HPP and Cold Chain based solutions. I would recommend Alpine Communications to assist with increasing media contacts and positive company exposure.”
– Tom Woodward, Chief Commercial Officer, Universal Pure