Public Relations for Technology Companies

Alpine Communications, an Atlanta-based public relations firm, puts technology companies front and center of their target market with our creative public relations strategies and campaigns. We understand the needs of tech companies developing software to make all types of industries and businesses run better and more efficiently, especially as technology grows in the modern age.

There’s never been a better time to market your tech products for businesses. Companies all around the globe are realizing the importance and efficiency that modern technology brings to all types of industries.

Technology public relations services include:

  • Creative public relations strategy and editorial writing
  • Customized, targeted industry media relations strategy and execution
  • Content marketing via case studies, ebooks, social media, blogs, and more
  • Thought Leadership & Executive Positioning

Public Relations Strategy & Editorial Writing

Alpine Communications develops public relations materials for technology companies, including press releases, media alerts, blogs, op-eds and contributed bylined articles. Many articles we write receive media coverage in publications such as Forbes, CNN, Wall Street Journal, Mashable and NBC Nightly News.

Customized, Targeted Media Relations

Do you need to be in the Wall Street Journal  or are bylined articles in industry trade publications better at reaching your target market? Alpine develops a media strategy that best fits your technology company’s needs. We are experts at writing press releases, placing bylined articles, pitching stories to local and national media, and, above all, getting results. Want to stay ahead of the competition? You need to keep your brand front and center through the Alpine approach to media relations.

Content Marketing

Alpine Communications develops content marketing assets, from case studies to ebooks. Sometimes, we serve as an extension of customer service, customer retention and customer engagement by learning what customers like (and don’t like) about your product. What we learn can be used in marketing and sales. Content assets we develop are used to boost SEO, build your image and increase sales.

Industry Leadership

Where do you stand among your competition? Are you authoring articles, writing blogs and speaking at industry events? Alpine can help you put together a plan, including helping you come up with blog ideas, write or edit articles, or simply get people talking about you. Our Thought Leadership and PR approach takes you from the back seat to the driver’s seat, positioning you as an expert in your field.

From Punch Clocks to the Cloud: 100-Year-Old Company Pivots

Challenge: Lathem Time relied on us as their trusted PR partner to help them tell the story about their cloud-based time and attendance solution for small business. No longer were they going to sell through dealers; instead, they wanted to go direct to customers. They needed a company that was nimble and flexible, yet knowledgeable about marketing. Because their products are used in many industries, Lathem needed a firm that could easily move from one industry to another promoting the advantages of their technology solutions.

Solution: Alpine put together a PR strategy and program that meets Lathem’s needs through our customized and targeted industry media strategy. We can’t reveal our secret sauce, but let’s just say we’ve gotten this company hundreds of article placements across a number of industries, from healthcare to dentistry and from residential services to municipalities.

Three Major Staffing Companies Deploy Lathem’s PayClock….
Lathem Time: Government Product News
3 Reasons to Stop Using Paper Time Cards
Company Programs Help Workers Save On Gas
As Gas Prices Rise, So Do Demands On Employers
Van Pooling NBC Nightly News

Case Study: Retail Tech Startup Partners with Guess to Convert Online Customers to Offline

Challenge: This New Jersey-based startup was launching its retail technology at a big retail trade show at which the following media were attending: AP, Huffington Post, Forbes, Women’s Wear Daily, TechCrunch, Mashable. With only a few weeks before the show and no press release or FAQs, Alpine had to move quickly to develop press materials, media pitches and other collateral.

Solution: Assembling our team of experienced media relations professionals, we turned on a dime and developed a press release, FAQs and a media pitch. Then, we sprang into action by pitching the heck out of it.

Radius8 Launches New Technology with Guess
Guess’ Localized Synergy Between Digital and Physical
Facebook to prove online ads lead to offline sales for retailers Guess to Pilot Technology Aimed at Bringing Traffic to Stores

Case study: Who ya gonna call when you need to pitch a nanotechnology company to lay media? Alpine Communications!

Challenge: We’ve been told we’re geeky, and it’s true. FullScaleNANO is a Tallahassee, Fla.-based nanotechnology company that has developed a technology to characterize and measure nanotechnology images (from an electron microscope) in seconds. The technology is being used by Fortune 50 companies to innovate products. Problem was we couldn’t talk about their clients, so instead we promoted an award they recently received, boosting their name recognition.

Solution: Alpine developed a PR strategy and media relations for this technical startup company.

FullScaleNANO Receives TechConnect Award
Local startup wins TechConnect Award
VentureLab nanotechnology startup wins TechConnect Innovation Award


“Alpine Communications has been a trusted PR partner for 20 years. They’re reliable and dependable, and always provide great PR counsel.”
— Bill Lathem, President, Lathem, Inc.

“Alpine Communications is the go-to PR firm in Atlanta. They help us get the word out to industry and business publications across the country, creating brand awareness for Lathem. We rely on their PR expertise for press releases, content development and media strategy, which is why they’ve been our agency of record for the past 20 years!”
— Scott Mulka, Marketing, Lathem

Looking to propel your growth?