Public Relations for the HR Industry
From enterprise organizations to small businesses, companies are using HR software solutions to better manage people and increase efficiencies. Using certain software makes it much easier to manage people and make sure they’re comfortable in the job and working efficiently. Certain industries have found that software and different online tools are extremely beneficial to their business, including things like accounting firms and other jobs that require a workflow system to keep on top of high levels of work. You can check out this site to see an example of some of the online tools that are offered to certain industries to make day-to-day work life and organization easier, including practice management. The hiring process is complex and can often be confusing for employers as well as candidates. That’s why some firms who are hiring opt to hire from staffing agencies in Boston, or wherever the company is based because all candidates will have already been vetted and that eases the pressure for the employers hiring. Plus, it helps find the most suitable candidate for the role available. At Alpine Communications, a leading PR firm in Atlanta, we provide public relations support to companies that offer HR technology, workforce management, and other HR products and services. We have worked with workforce management companies, recruiters, HR consultancies, and staffing companies to achieve brand awareness and drive sales.
For one of our workforce management clients, we’ve placed stories across a wide range of media outlets from industry publications to national media, including NBC Nightly News, Wall Street Journal and Inc. Magazine . We’ve developed and placed bylined articles in industry publications and widely read blogs in the staffing, construction, healthcare, retail, manufacturing, and residential services industries. We are not just PR people; we serve as an extension to your customer service team, providing valuable feedback that can be used in marketing and sales.
Our recruiter and HCM consultancy clients have made a mark in thought leadership, thanks to our contacts with HR blogs and publications. And our leadership consulting client has a modern website thanks to our website and SEO services .
For all these companies, PR is a big part of their business, and they view it as an essential tool to get name recognition and raise awareness of their products and services. Alpine Communications is a trusted partner you can rely on to elevate and protect your brand. You can trust Alpine, a leading Atlanta PR firm, to get the word out effectively and affordably.
What We Do:
- Create strategic marketing communications and custom content to drive competitive advantage and increase audience engagement.
- Develop and implement compelling media relations strategies in human resources and staffing issues.
- Develop memorable, effective messages tailored to external audiences using print and digital media.
- Evaluate and redesign websites, including copywriting and web development.
- Develop strategic blogs on a variety of topics for the HR and staffing industry that coincide with business objectives, encourage clicks and attract new business.
- Position and place blogs in influencer industry trade and business publications to build name recognition and greater visibility.
Thought Leadership and Influencer Services: Bylined Articles
- Interview industry experts and develop bylined articles on a variety of topics and industries, including Manufacturing & Logistics, Accounting, Admin, Engineering, Healthcare, HR, and IT.
- Place blogs in industry print and digital publications, including TLNT.com, FistfulofTalent.com, ERE.com, HR.com, and others.
Media Outreach: Targeted and Customized Media Relations
- Keen understanding of media pitching as former reporters.
- Develop effective press releases and messaging.
- Pitch media on new products/services, studies and reports, trends, awards, etc.
- Secure media placements in local, regional and national industry trade and business publications.
Examples of Our Satisfied HR Clients:
Lathem is a leading provider of cloud-based time and attendance solutions and innovative biometric time clocks for small businesses, including face recognition and fingerprint scanning. Alpine has developed content marketing programs, blogs, e-books, bylined articles, and media placements across a variety of industry trade and business publications, from the Wall Street Journal to customer-specific industry trade publications.
Some of Alpine’s work for Lathem:
Three Major Staffing Companies Deploy Lathem’s PayClock….
Lathem Time: Government Product News
3 Reasons to Stop Using Paper Time Cards
Company Programs Help Workers Save On Gas
As Gas Prices Rise, So Do Demands On Employers
Van Pooling NBC Nightly News
Sability is a leader in HCM software implementation for Fortune 50 companies and is a partner of Ceridian, Ultimate Software, Kronos, and other workforce management companies. We helped the company build brand awareness and name recognition through press releases, awards, media relations, and content writing campaigns; building thought leadership for its CEO and COO through blogs and bylines.
Some of Alpine’s work for Sability:
Sability Recognized by Three Industry Awards
Alpine worked with this recruiter, who focuses his practice on personality assessments to find the right talent. We worked with CEO Brad Wolff to establish him as a talent thought leader and worked on marketing his blogs to HR influencers and industry publications, including securing a regular column on TLNT.com.
Some of Alpine’s work for JumpVine:
The Psychology of Hiring: Liking Someone Doesn’t Predict A Good Hire
Alpine Communications redesigned this nationally known HR consultancy’s website. Working closely with CEO and founding partner Monique Honaman, our website design and SEO team created a compelling and informative website that attracts new corporate customers and keeps current ones informed.
“Alpine Communications partnered with us to help design and build our new website! They were great to work with bringing responsiveness, creativity, technical expertise and a sense of fun to this adventure.”
— Monique Honaman, CEO/Partner, ISHR Group
“Alpine Communications devotes high-level perspective to the PR process. They help us with product launches, which result in significant media placements and much business as a result of the media exposure. I would absolutely recommend them.”
— Lance Whipple, Vice President, Sales and Marketing, Lathem