Blogging can be fun or it can be a drag. If you love to write, try your hand at blogging. If not, find a PR professional who can do it for you. I’ve been blogging for a while, so I wanted to share a few things I’ve learned about how to blog:
1. Be helpful
In researching this topic, I came across a blog by Amy Lynn Andrews. In her post, How to Decide What to Blog About: 8 Tips she writes, “You are much more likely to attract (and keep) readers if your blog provides inform…
6 Tips on How to Be a Great Blogger
In the last blog, we talked about promotion resolutions for PR clients. In this one, we focus on resolutions specifically for PR professionals:
Brush up on your writing skills. Take a writing course or seminar, or read a book about writing. Or, just read. The best way to improve your writing is reading other people’s work.
Improve your time management skills. For example, check email 3 times a day, not every chance you get so you don’t get off-track with your other proj…
New Year, New PR - Part 2
As you look ahead to 2017, now’s the time to take stock of your website and make it work better for you. After all, it’s always better to work smarter not harder. But, if this is the first time you’ve assessed your website, it may be that you don’t know what is needed to make it stand out. The following 7 actions are a great place to begin.
1. Be Graphic – There is more to a website than pictures and words. Sure, these are vital to any website, but don’t be afraid to use features su…
7 Tips to Rock Your Website
Did you know?
70% of marketers have successfully used Facebook to gain new customers.
86% of active Twitter users say they plan to purchase regularly from a brand they follow.
82% of SMBs find social media effective for lead generation
90% find social media to be an effective branding tool.
93% of marketers use social media for business
43% of marketers have successfully used Twitter to gain new customers.
80% of marketers indicated that their social media efforts increased websi…
5 Ways to Boost Your Social Media Profile
By Stacy Williams, CEO, Big Drum
Our technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website. You can achieve this by either using an in-house team or by finding the Best seo company close to you.
What do I mean by “quality” content? Information of value to your target audience. Content that addresses your customers’ needs and pain …
Four Ways Content Boosts SEO Results
If you are looking for ways to improve your company’s visibility and thus increase revenue, there are many approaches you may take, but one of the best actions is to work with a public relations firm. This is because, public relations (PR) is – as defined by Public Relations News- “The management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to …
Why Does My Business Need PR?
Tying into national news is a great way to get PR for your business. Reporters are always looking to get local reaction to national trends and reports on job numbers, the economy, gas prices, etc.
When the national presidential debates were in full swing last fall, we capitalized on the political elections to get our national dental services client in the news.
Since this client was in the dental services business, we came up with a story about the surprising advantages of a go…
Client Success Story: Tie Into National News to Get Attention for Your Business
In my last blog, I talked about mistakes 1 & 2, that most businesses make when working with PR consultants. This blog contains mistakes 3-6, highlighting proper training, need for good communication, staying in for the long haul and the client and PR person being a good match.
3. The client has not been properly trained on how to communicate with the media.
This is a biggie. It is important to provide media training for clients whether via phone, email or in person, so they know what to expect…
The 10 PR Mistakes Most Businesses Make (Part 2)
A funny thing happened on the way to a conversation with my daughter. She is only 15, but loves cars. Every time we pass a Ford Mustang, she says, “That’s my car.” Never mind that she doesn’t have her learner’s permit yet or that there’s no way she’s getting a Mustang as her first car. I told her a used Toyota or Honda would do just fine. “No way, mom, I won’t drive those, they’re not cool,” she retorts.
So one day we were talking, while driving home from school. She me…
What I Learned About Social Media, I’ve Learned from My 15-Year-Old Daughter
Web writing is different from other writing. Brief and to the point, web writing has to grab your reader quickly. It demands shorter paragraphs, terser sentences and shorter words. Need to explain things? You can take your time in press releases and bylined articles, but not on the web.
When people read a website, they scan information. They don’t want to spend a lot of time looking for something they’re interested in. For example, if they can’t find your contact number in the Nav bar und…
Something exciting is happening at your company and you want everyone to know about it. Sure, you can post it on social media, but that may not reach everyone in your industry. There’s an alternative that has a far-reaching scope – a well-written press release.
While the press release may be se…
8 Tips for Writing a Great Press Release
When it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to build business. However, social me…
7 Tools for Social Media Marketing
Most people associate press releases with public relations. For years, the press release has been the most widely used tool that PR professionals have used to get their client’s message across in a timely and organized way. But is the press release no longer relevant?
I don’t think so, but…
Is the Press Release Dead?
To combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero.
Apparently, juice sales are down 22% because of a disease called citrus greening, but also because people are dri…
How to Revitalize a Brand? Try Making it a Superhero
Centuries ago King Solomon stated, “A good name is better than riches…” That statement was true then and no less true today. The difference is that now, maintaining that good reputation is paramount because years ago the news was more contained due to a lack of media and communication. In today’…
7 Tips for Developing Effective PR
Lead generation – whether you use social media, press releases, work with a PR firm, conduct marketing campaigns, or opt for a combination of all of these – is important. After all, you have to be successful in your lead generation tactics to attract new clients and improve revenue. But how can …
How PR Can Help Create Buzz about Your Business and Generate Inbound Leads
In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two. At their most basic, PR is distinguished as being …
What is the Difference Between PR and Marketing?
Starbucks is a company that seems to be always reinventing itself.
Their latest announcement was that they’re providing free tuition for employees who want to pursue a college education. The news earned them a good bit of publicity, including Jon Stewart interviewing CEO Howard Schultz on The Daily…
PR Lessons from Starbucks CEO
Today, patients who have been diagnosed with cancer undergo multiple X-rays, CT scans, MRIs and PET scans. Often they are performed at different hospitals and at different stages of a patient’s care and are not coordinated.
But a start-up company in Atlanta is hoping to change that.