Now that 2017 is fully underway, it is vitally important that you have a solid digital marketing plan for what you want the upcoming weeks and months to look like. From social media to strong SEO, algorithm updates, and an assortment of marketing tactics, there are many aspects of digital marketing and each of them will serve a place in the successful business. Read More
If you are looking for ways to improve your company’s visibility and thus increase revenue, there are many approaches you may take, but one of the best actions is to work with a public relations firm. Read More
Many businesses today are using content marketing to promote their business, increase SEO and boost sales. When properly used and promoted, it has consistently proved to be effective. Content promotion can be done by your own company or you can hire an outside agency to do it for you, but regardless of the method, content marketing is a prime way to boost your company’s image. Read More
When a company or individual considers hiring or investing in a company, it is foolish for them to do so without taking time to do their due diligence. They will talk to those around them, look the company up in the BBB, and spend time checking out the company online. Read More
While marketing one’s product or services is a huge part of business, there is more to being successful than just having a good marketing campaign. For any business to be truly successful and frequently sought after, it is vital that one get good reviews. Read More
When it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to build business. Read More
Your brand is important, and when it comes to getting your name out there, it is your most reliable asset. But, it is only valuable if you are using it to its full potential. Read More
After working hard to get an article published about your company, you don’t want to just post it anywhere and risk getting “lost in the crowd.” But, how do you know what to do with it and where you can place it for maximum traction and attention? Read More
Lead generation – whether you use social media, press releases, work with a PR firm, conduct marketing campaigns, or opt for a combination of all of these – is important. After all, you have to be successful in your lead generation tactics to attract new clients and improve revenue. Read More
image from flickr.com
Did You Know that…?
· 72% of adult Internet users are on Facebook, 62% of the total adult population (Pew Research, August 2015)
· 794 million users login daily via a mobile device (Facebook Investor Report, November 2015)
· 23% of adult Internet users are on Twitter, 20% of the total adult population (Pew Research, August 2015)
· 400 million registered users are on LinkedIn (LinkedIn, December 2015)
· There are nearly 200 million active Google+ users (Business Insider, January 2015)
· 59% of Instagram users are on the platform daily, including 35% who visit several times a day. Read More
As a boutique PR practice, we often get calls from start-up companies, entrepreneurs or small businesses saying they want public relations. They engage us, but in some cases, the process does not turn out the way either party expected. One of the reasons is that many small businesses don’t understand what PR is, how it works or how best to work with PR consultants and firms.
1. The client doesn’t understand what PR is or what to expect (don’t worry, most people don’t), but is too afraid to ask.
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Remember how your grandmother used to bake a cake? She would throw in a pinch of this and a dash of that, with no recipe in sight. It was all instinct and practice. Well, media relations is something like that. It takes a number of ingredients in just the right amount to make a successful media plac…
When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. If your business is struggling in the realm of public recognition, ask yourself this, “Can I afford not to do PR?”
How Can PR Improve Business?
While beginning something new in business can be stressful, it’s not a reason to avoid a PR marketing strategy. Why? Because investing in…
There are some companies out there who believe that PR is little more than free advertising. However, these companies are wrong, as PR is neither advertising nor free. In fact, it can involve a great deal of work and time, and if done correctly, will involve a monetary investment as well. Likewise, some companies will confuse marketing and public relations. These entities, though similar are not the same, but they do often work together for a more effective and beneficial result.
To underst…
Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Do you need a press release on a new product launch or service? Here are several tips to spruce up your business and give it a little sparkle:
Keep Your Name Out There – For some businesses, spring – and often summer – is when revenue slows because people are looking for ways to get out and have fun. …
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If you are tired of your business puttering along the same as it has for months on end, and want a way to boost it into the limelight, then now is the time to learn how a PR professional can catapult your business. After all, growing your business takes work, and PR is a simple step in the right dir…
