Now that 2017 is fully underway, it is vitally important that you have a solid digital marketing plan for what you want the upcoming weeks and months to look like. From social media to strong SEO, algorithm updates, and an assortment of marketing tactics, there are many aspects of digital marketing and each of them will serve a place in the successful business. Read More
If you are looking for ways to improve your company’s visibility and thus increase revenue, there are many approaches you may take, but one of the best actions is to work with a public relations firm. Read More
Many businesses today are using content marketing to promote their business, increase SEO and boost sales. When properly used and promoted, it has consistently proved to be effective. Content promotion can be done by your own company or you can hire an outside agency to do it for you, but regardless of the method, content marketing is a prime way to boost your company’s image. Read More
When a company or individual considers hiring or investing in a company, it is foolish for them to do so without taking time to do their due diligence. They will talk to those around them, look the company up in the BBB, and spend time checking out the company online. Read More
While marketing one’s product or services is a huge part of business, there is more to being successful than just having a good marketing campaign. For any business to be truly successful and frequently sought after, it is vital that one get good reviews. Read More
When it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to build business. Read More
Your brand is important, and when it comes to getting your name out there, it is your most reliable asset. But, it is only valuable if you are using it to its full potential. Read More
After working hard to get an article published about your company, you don’t want to just post it anywhere and risk getting “lost in the crowd.” But, how do you know what to do with it and where you can place it for maximum traction and attention? Read More
Lead generation – whether you use social media, press releases, work with a PR firm, conduct marketing campaigns, or opt for a combination of all of these – is important. After all, you have to be successful in your lead generation tactics to attract new clients and improve revenue. Read More
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Did You Know that…?
· 72% of adult Internet users are on Facebook, 62% of the total adult population (Pew Research, August 2015)
· 794 million users login daily via a mobile device (Facebook Investor Report, November 2015)
· 23% of adult Internet users are on Twitter, 20% of the total adult population (Pew Research, August 2015)
· 400 million registered users are on LinkedIn (LinkedIn, December 2015)
· There are nearly 200 million active Google+ users (Business Insider, January 2015)
· 59% of Instagram users are on the platform daily, including 35% who visit several times a day. Read More
Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on. The common denominator: It’s all about getting the message out about what you have to offer and why someone needs it. One of the most effective ways to get attention for your business is PR. PR practitioners use many different tools to build relationships with the media and other stakeholders. Some of …
“What does Alpine Communications do?” I’m often asked at networking meetings.
When I say “PR,” I often get a glazed look. If there were a thought bubble, what probably would appear is an ad for their company. My thought bubble would be here’s my chance to explain what I do.
The main thing PR does …
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If your business is not growing, then now is the time to seriously focus on public relations; conversely, if your business is booming, then now is the time to keep investing in PR. After all, without PR your business will simply become one of the many in your industry, rather than the one that stands out from the crowd.
Of course, there are many different approaches to successful PR marketing. You may choose to focus on social media, rely on press releases, or utilize any number of social med…
Did you know that….
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In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Here are some ways to use case studies in your business:
9 Ways Your Case Studies Can be Used to Build Busine…
