by Wendy Alpine | Apr 6, 2017 | Public Relations
Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Do you need a press release on a new product launch or service? Here are several...
by Wendy Alpine | Jan 24, 2017 | Public Relations
Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on. The common denominator: It’s all about getting the message out about what...
by Wendy Alpine | May 2, 2014 | Advertising, Public Relations, Wendy Alpine
“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and...
by Wendy Alpine | Nov 26, 2013 | Advertising, Health IT, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
About two weeks ago, as part of my role on the Marketing Committee, I conducted video interviews with Eclipse Web Media at the Health IT Leadership Summit in Atlanta, the premier conference for health IT leaders in the Southeast. It was great getting to know...
by Wendy Alpine | Sep 20, 2013 | Public Relations, Wendy Alpine
At 64, Diana Nyad achieved her lifelong goal of swimming 110 miles from Cuba to Key West. She had failed four times before that, having made her first attempt at age 29. I didn’t give the Diana Nyad story a lot of thought until recently. Her story of perseverance made...