by Wendy Alpine | Jan 10, 2017 | Public Relations
PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out. As Oscar Wilde once said,...
by Wendy Alpine | Dec 28, 2016 | Advertising, Marketing
A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. You will learn the difference and it may inspire you to learn some new...
by Wendy Alpine | Oct 10, 2016 | Public Relations
If you are looking for ways to improve your company’s visibility and thus increase revenue, there are many approaches you may take, but one of the best actions is to work with a public relations firm. This is because, public relations (PR) is – as defined by Public...
by Wendy Alpine | Sep 9, 2016 | Case Studies, Marketing
Many businesses today are using content marketing to promote their business, increase SEO and boost sales. When properly used and promoted, it has consistently proved to be effective. Content promotion can be done by your own company or you can hire an outside agency...
by Wendy Alpine | Aug 25, 2016 | Branding, Case Studies
In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Here are some ways to use case studies in your business: 9 Ways Your Case...
