Recently Twitter released a new app called Periscope. This new app is designed for live video streaming and offers a chat function for easy interaction, and the ability to save your videos for up to 24 hours. As with other social media platforms, you can build followers; these followers are notified anytime you use Periscope, and can choose to join the live session, or to watch it later.
Alpine Communications has been having fun using Periscope for the last couple of months. I “scope” as Alpi…
8 Reasons Why You Need to Be Using Periscope
“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.“
– Public Relations News
Public relations can mean many things. Media, Community Relations, Reputation Management, Internal Communications, Events, Webinars, White Papers, Sponsorships, and so on. While large companies have budget…
6 DIY Public Relations Tips for Startups
Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Do you need a press release on a new product launch or service? Here are several tips to spruce up your business and give it a little sparkle:
Keep Your Name Out There – For some businesses, spring – and often summer – is when revenue slows because people are looking for ways to get out and have fun. …
Spring Ahead: 8 PR Tips to Spruce Up Your Business
Now that 2017 is fully underway, it is vitally important that you have a solid digital marketing plan for what you want the upcoming weeks and months to look like. From social media to strong SEO, algorithm updates, and an assortment of marketing tactics, there are many aspects of digital marketing and each of them will serve a place in the successful business. But, if you are like many business owners, you may feel that you do not have time for digital marketing, or perhaps you have no idea whe…
How Effective is Your Digital Marketing Approach?
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It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider:
Industry targeting is a great way to reach your target customer. Last year, we did that for our cloud-based softzware client that changed its sales model from relying on dealers to selling direct to the end user.
70% of marketers have successfully used Facebook to gain new customers.
86% of active Twitter users say they plan to purchase regularly from a brand they follow.
82% of SMBs find social media effective for lead generation
90% find social media to be an effective branding tool.
93% of marketers use social media for business
43% of marketers have successfully used Twitter to gain new customers.
80% of marketers indicated that their social media efforts increased websi…
5 Ways to Boost Your Social Media Profile
I read a great article on LinkedIn from Lucy Marcus, CEO, BBC columnist, and host of Reuters “In the Boardroom with Lucy Marcus.” It pointed out that with all the breaches in data going on, perhaps one of the easiest and least thought of ways to spill the company beans is talking in public places.
Her first example was about an executive in an airplane lounge speaking on a mobile phone about what will happen to board members and employees before the company announces its initial public offering…
Loose Lips Sink Ships . . . and Companies
To combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero.
Apparently, juice sales are down 22% because of a disease called citrus greening, but also because people are drinking less of it. With all the choices these days and studies showing that fruit juice may contribute to obesity, the Florida Citrus Department needed to find another way to attract its target market:…
How to Revitalize a Brand? Try Making it a Superhero
I recently shared my expertise in branding and public relations in two published articles.
In Flow, a publication for the printing industry, published by Ricoh, I spoke on how companies should use their employees as brand ambassadors in Graham Garrison’s article, “Playing Big – How Small Companies Can Have a Big Presence in their Market.”
In another article by Graham Garrison, “All Eyes on You – Why Bu…
Alpine Communications in the News
If you want your business to grow, then you need to look for ways to promote your product or services. If you can promote your business without spending an exorbitant amount of money – even better! One option many companies use is the newsletter.
However, many companies find it challenging to create a newsletter that is engaging and effective in getting results. With so many companies vying for customer attention, it is vital that you create a newsletter with a solid ROI. Fortunately, th…
This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again.
But thinking about the holidays now in the blistering heat of…
Sleigh Bells Ring, Are You Listening?
Blogging can be fun or it can be a drag. If you love to write, try your hand at blogging. If not, find a PR professional who can do it for you. I’ve been blogging for a while, so I wanted to share a few things I’ve learned about how to blog:
1. Be helpful
In researching this to…
6 Tips on How to Be a Great Blogger
There are some companies out there who believe that PR is little more than free advertising. However, these companies are wrong, as PR is neither advertising nor free. In fact, it can involve a great deal of work and time, and if done correctly, will involve a monetary investment as well. Likewise…
5 Reasons Companies That Use PR Are More Successful
So at first glance, this headline sounds glib and sexist. But it’s not meant to be. I’m being a little tongue-in-cheek here after reading an article on Wyoming Public Media’s website about how women tech PR and Marketing professionals often don’t receive the credit they deserve for a product’s s…
"PR Chicks" Hatch Some Great Ideas, But Often Don't Get the Credit
Like it or not, the press is still a fundamental part of the world we live in. But with today’s many venues for sharing news, the original approach to working with the media has changed. Today, being in the news can have global affects and can be accomplished quicker than ever before. But just bec…
How to Cultivate Media Relations
PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out.
As Oscar Wilde once said, “The only thing worse than being talked …
5 Reasons to Hire a PR Professional
I recently attended a meeting of the Georgia Chapter of the Public Relations Society of America (PRSA). It featured local broadcast reporters from the top four affiliate stations and focused on how these reporters use social media to source and cover stories.
Today, patients who have been diagnosed with cancer undergo multiple X-rays, CT scans, MRIs and PET scans. Often they are performed at different hospitals and at different stages of a patient’s care and are not coordinated.
But a start-up company in Atlanta is hoping to change that.
Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Do you need a press release on a new product launch or service? Here are several tips to spruce up your…
Spring Ahead: 8 PR Tips to Spruce Up Your Business