by Wendy Alpine | Jan 9, 2015 | Market Research, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
[Time to Read: 4.8 mins] It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider: Industry Targeting Industry targeting is a great way to reach...
by Wendy Alpine | Jul 25, 2013 | Advertising, Public Relations, Wendy Alpine
This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again. But thinking about the...
by Wendy Alpine | Jul 2, 2013 | Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
If you research Case Studies on the Internet, you will find many different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations, case studies are short (500-word) descriptions of how your product or service is used by a...
by Wendy Alpine | Jun 12, 2013 | Advertising, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
My last two blogs (Parts 1 and 2) discussed six mistakes businesses make when working with PR professionals. These include the disconnect when the client doesn’t understand what PR is, the confusion when the scope of the work is not laid out, the need for proper...
by Wendy Alpine | Jan 25, 2013 | Public Relations, Wendy Alpine
In the last blog, we talked about promotion resolutions for PR clients. In this one, we focus on resolutions specifically for PR professionals: Brush up on your writing skills. Take a writing course or seminar, or read a book about writing. Or, just read. The best way...