Posts Tagged ‘press release’

9 PR Tips for Standing out from the Crowd

Posted on: April 13th, 2016 by Wendy Alpine

color run, girls If your business is not growing, then now is the time to seriously focus on public relations; conversely, if your business is booming, then now is the time to keep investing in PR. Read More

How Can PR Help Your Company S.C.O.R.E.?

Posted on: March 9th, 2016 by Wendy Alpine
PR shines the spotlight on your business.

PR shines the spotlight on your business.

How often do your think about PR and how it affects your business?

As a business owner of a small- to medium-size business, chances are your company name is not part of household conversations. Read More

Can Your Business Afford Not to Do PR?

Posted on: February 10th, 2016 by Wendy Alpine

"happy girl in front of building"When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. Read More

How PR Can Help Create Buzz about Your Business and Generate Inbound Leads

Posted on: January 13th, 2016 by Wendy Alpine

Lead generation – whether you use social media, press releases, work with a PR firm, conduct marketing campaigns, or opt for a combination of all of these – is important. After all, you have to be successful in your lead generation tactics to attract new clients and improve revenue. Read More

10 Reasons to Hire a PR Firm

Posted on: November 12th, 2015 by Wendy Alpine

pr firmIf your goal as a company is to be in the forefront of the business world, then it’s time to contact a reliable public relations firm. After all, a PR firm’s goal is to see that your company is presented in the best light, and to help you leverage your skill sets and expertise in such a way as to propel your company forward. Read More

New Year, New PR: 3 Ways to Promote Your Business

Posted on: January 9th, 2015 by Wendy Alpine

[Time to Read: 4.8 mins]

It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider:Depositphotos_51313007_xs-300x200

Industry Targeting

Industry targeting is a great way to reach your target customer. Read More

Sleigh Bells Ring, Are You Listening?

Posted on: July 25th, 2013 by Wendy Alpine

PR Pro Wendy Alpine of Alpine Communications (alpinepr.com) talks about planning for the holidays in the summer time is strategic despite how crazy it may seem.This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again. Read More

Case Studies: Still an Important Item in the PR Toolkit

Posted on: July 2nd, 2013 by Wendy Alpine

PR Pro, Wendy alpine of Alpine Communications (www.alpinepr.com) discusses the importance of case studies for a business to demonstrate how customers are using their product or service.If you research Case Studies on the Internet, you will find many different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations, case studies are short (500-word) descriptions of how your product or service is used by a customer. Read More

The 10 PR Mistakes Most Businesses Make (Part 3)

Posted on: June 12th, 2013 by Wendy Alpine

Wendy Alpine of Alpine Communications (www.alpinepr.com) completes her series on the 10 PR Mistakes Most Businesses Make.My last two blogs (Parts 1 and 2) discussed six mistakes businesses make when working with PR professionals. These include the disconnect when the client doesn’t understand what PR is, the confusion when the scope of the work is not laid out, the need for proper training, good communication, and staying in for the long haul, and the importance of a good match. Read More

New Year, New PR – Part 2

Posted on: January 25th, 2013 by Wendy Alpine

Wendy Alpine of www.alpinepr.com shares some advice on what actions PR Professionals can take to get their business off to a good start in the new year.In the last blog, we talked about promotion resolutions for PR clients. In this one, we focus on resolutions specifically for PR professionals:

  • Brush up on your writing skills. Take a writing course or seminar, or read a book about writing.
Read More

Testimonials

Are Your Clients Your Advocates? by Wendy AlpineRecently I had a meeting with a consultant for our local Small Business Development Center. He asked if my clients were my advocates, which is a question I hadn’t really thought about.

Often in PR we are so used to promoting our clients and building brand awareness for them that we rarely stop and t…

Are Your Clients Your Advocates?

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