Posts Tagged ‘PR’

Which is Best: Traditional Media or Social Media?

Posted on: February 24th, 2016 by Wendy Alpine

Today’s media outlet options are constantly changing, and as a business owner, you may often find yourself wondering what venues and platforms are best. Perhaps you have been told that everything is going social, or maybe you have held true to traditional media.

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Can Your Business Afford Not to Do PR?

Posted on: February 10th, 2016 by Wendy Alpine

"happy girl in front of building"When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. Read More

3 Differences between PR and Marketing

Posted on: December 18th, 2015 by Wendy Alpine

At a recent business meeting, a wealth management business owner said he wanted to attract more qualified investors as clients. He was also looking for appointment setter services to help him with lead generations to drive responses from potential clients. Read More

8 Reasons Why You Need to Be Using Periscope

Posted on: October 13th, 2015 by Wendy Alpine

Recently Twitter released a new app called Periscope. This new app is designed for live video streaming and offers a chat function for easy interaction, and the ability to save your videos for up to 24 hours. Read More

Judson Women’s Leadership Conference Features Strong Women Leaders

Posted on: July 15th, 2015 by Wendy Alpine

I was excited to attend the second annual Judson Women’s Leadership Conference with my 19-year-old daughter, Jessica, a college sophomore, earlier this month. While it was geared to college students and young professionals, there was great information shared by leading women business leaders on motivation, career advice and leadership. Read More

4 Incredibly Simple PR Tricks for Small Business

Posted on: April 24th, 2015 by Wendy Alpine

4 Incredibly Simple PR Tricks for Small Business By Wendy Alpine{4:06 minutes to read} It’s easy to get PR when you’re a big business like Coca Cola, Home Depot or Target. But what if you’re a small company, with less than $5 million in revenue? Read More

Ingredients for Branding a Winning Customer Profile

Posted on: February 17th, 2015 by Wendy Alpine

 Ingredients for a Winning Customer Profile by Wendy Alpine{ 4:45  minutes to read}

Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits:

  • Establish brand recognition

  • Build trust and credibility

  • Gain more exposure

  • Increase website traffic (by including it in your marketing automation campaign, adding a call to action or link to your website) 

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New Year, New PR: 3 Ways to Promote Your Business

Posted on: January 9th, 2015 by Wendy Alpine

[Time to Read: 4.8 mins]

It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider:Depositphotos_51313007_xs-300x200

Industry Targeting

Industry targeting is a great way to reach your target customer. Read More

Loose Lips Sink Ships . . . and Companies

Posted on: December 3rd, 2014 by Wendy Alpine

I read a great article on LinkedIn from Lucy Marcus, CEO, BBC columnist, and host of Reuters “In the Boardroom with Lucy Marcus.” It pointed out that with all the breaches in data going on, perhaps one of the easiest and least thought of ways to spill the company beans is talking in public places. Read More

What Is PR?

Posted on: November 18th, 2014 by Wendy Alpine

“What does Alpine Communications do?” I’m often asked at networking meetings.

When I say “PR,” I often get a glazed look. If there were a thought bubble, what probably would appear is an ad for their company. Read More

Testimonials

A funny thing happened on the way to a conversation with my daughter. She is only 15, but loves cars. Every time we pass a Ford Mustang, she says, “That’s my car.” Never mind that she doesn’t have her learner’s permit yet or that there’s no way she’s getting a Mustang as her first c…
What I Learned About Social Media, I’ve Learned from My 15-Year-Old Daughter

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