If you are tired of your business puttering along the same as it has for months on end, and want a way to boost it into the limelight, then now is the time to learn how a PR professional can catapult your business. Read More
If you are tired of your business puttering along the same as it has for months on end, and want a way to boost it into the limelight, then now is the time to learn how a PR professional can catapult your business. Read More
By Jeanie Lerche Davis
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70" />Creative minds in Georgia are hard at work developing new medical devices, mobile device apps, and high-tech inventions that will change lives.
That’s the message from the recent Clinical Research in Georgia Conference—a gathering of researchers from biomedical think-tanks like Emory, Georgia Tech, Georgia State, and University of Georgia.
Facts of interest:
- Over 3,000 clinical trials are currently underway in Georgia, a “cradle to rocker” scope that …
{4:06 minutes to read} It’s easy to get PR when you’re a big business like Coca Cola, Home Depot or Target. But what if you’re a small company, with less than $5 million in revenue? How do you catch the media’s eye? Here are 4 simple tricks:
One of our client…
- Become a blogging star.
As you look ahead to 2017, now’s the time to take stock of your website and make it work better for you. After all, it’s always better to work smarter not harder. But, if this is the first time you’ve assessed your website, it may be that you don’t know what is needed to make it stand out. The following 7 actions are a great place to begin.
1. Be Graphic – There is more to a website than pictures and words. Sure, these are vital to any website, but don’t be afraid to use features su…
At a recent business meeting, a wealth management business owner said he wanted to attract more qualified investors as clients. He mentioned that he had a unique approach to investing and shared copies of a book he co-authored. When I saw the book, the first thing I thought was what a great PR tool! He could use this to promote his business and establish himself as a thought leader in investing and today’s economy.
But like many business owners, he didn’t know how to promote the book or h…
Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Do you need a press release on a new product launch or service? Here are several tips to spruce up your business and give it a little sparkle:
Keep Your Name Out There – For some businesses, spring – and often summer – is when revenue slows because people are looking for ways to get out and have fun. …
Lead generation – whether you use social media, press releases, work with a PR firm, conduct marketing campaigns, or opt for a combination of all of these – is important. After all, you have to be successful in your lead generation tactics to attract new clients and improve revenue. But how can these elements of inbound marketing create more awareness of your company and what you have to offer? Consider these stats collected by 
In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Here are some ways to use case studies in your business:
9 Ways Your Case Studies Can be Used to Build Business
1. SlideShares – By using SlideShare, you can put together a detailed presentation and then embed links and capture leads. And because SlideShare has an audience of over 60 million…
Like it or not, the press is still a fundamental part of the world we live in. But with today’s many venues for sharing news, the original approach to working with the media has changed. Today, being in the news can have global affects and can be accomplished quicker than ever before. But just bec…
If your goal as a company is to be in the forefront of the business world, then it’s time to contact a reliable public relations firm. After all, a PR firm’s goal is to see that your company is presented in the best light, and to help you leverage your skill sets and expertise in such a way as t…
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