If you are tired of your business puttering along the same as it has for months on end, and want a way to boost it into the limelight, then now is the time to learn how a PR professional can catapult your business. Read More
If you are tired of your business puttering along the same as it has for months on end, and want a way to boost it into the limelight, then now is the time to learn how a PR professional can catapult your business. Read More
[Time to Read: 4.8 mins]
It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider:Industry Targeting
Industry targeting is a great way to reach your target customer. Last year, we did that for our cloud-based softzware client that changed its sales model from relying on dealers to selling direct to the end user.
They’re using a marketing automation tool to distribute…
“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.“– Public Relations News
Publi…
Did you know that….
According to 
In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Sure, the ways that we consume information have changed, but traditional marketing should still be an important part of your business.
Not sure? Consider this:
The average person listens to a minimum of 
After working hard to get an article published about your company, you don’t want to just post it anywhere and risk getting “lost in the crowd.” But, how do you know what to do with it and where you can place it for maximum traction and attention? Believe it or not, there are a variety of actions you can take to ensure that your content is not just noticed, but truly garners the attention you want.
Having great PR can make all the difference between a company that may not have been hear…
While you may know a company blog is important, sometimes having the time or inspiration is not so easy.
To be a 
When many people have a website created it is with the mindset that once it is finished, all you need to do is add the occasional blog post or picture and that is it. However, this is not the case. For a website to be truly functional, then it is necessary to frequently update it – but those…
Eye-catching stunts always gain attention when it comes to PR, but the question is, will they gain good PR or bad PR?
This year’s Discovery Channel Shark Week started off a little differently than ones before, as Michael Phelps was set to race a great white shark, one of the most fearsome preda…
If your business is not growing, then now is the time to seriously focus on public relations; conversely, if your business is booming, then now is the time to keep investing in PR. After all, without PR your business will simply become one of the many in your industry, rather than the one that stand…
When a company or individual considers hiring or investing in a company, it is foolish for them to do so without taking time to do their due diligence. They will talk to those around them, look the company up in the BBB, and spend time checking out the company online. In fact, according to a sur…