Posts Tagged ‘PR plan’

Ingredients for Branding a Winning Customer Profile

Posted on: February 17th, 2015 by Wendy Alpine

 Ingredients for a Winning Customer Profile by Wendy Alpine{ 4:45  minutes to read}

Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits:

  • Establish brand recognition

  • Build trust and credibility

  • Gain more exposure

  • Increase website traffic (by including it in your marketing automation campaign, adding a call to action or link to your website) 

Read More

New Year, New PR: 3 Ways to Promote Your Business

Posted on: January 9th, 2015 by Wendy Alpine

[Time to Read: 4.8 mins]

It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider:Depositphotos_51313007_xs-300x200

Industry Targeting

Industry targeting is a great way to reach your target customer. Read More

“PR Chicks” Hatch Some Great Ideas, But Often Don’t Get the Credit

Posted on: August 25th, 2014 by Wendy Alpine

"PR Chicks" Hatch Some Great Ideas, but Often Don't Get the Credit by Wendy AlpineSo at first glance, this headline sounds glib and sexist. But it’s not meant to be. I’m being a little tongue-in-cheek here after reading an article on Wyoming Public Media’s website about how women tech PR and Marketing professionals often don’t receive the credit they deserve for a product’s success. Read More

6 DIY Public Relations Tips for Startups

Posted on: May 2nd, 2014 by Wendy Alpine

“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.”

– Public Relations News

6 DIY Public Relations Tips for Startups By Wendy AlpinePublic relations can mean many things. Read More

Velocity Medical Ramps Up for PR

Posted on: December 11th, 2013 by Wendy Alpine

Velocity Medical Ramps Up for PR By Wendy AlpineToday, patients who have been diagnosed with cancer undergo multiple X-rays, CT scans, MRIs and PET scans. Often they are performed at different hospitals and at different stages of a patient’s care and are not coordinated. Read More

Alpine PR Conducts Video Interviews at Atlanta’s Health IT Leadership Summit

Posted on: November 26th, 2013 by Wendy Alpine

Alpine PR Conducts Video Interviews at Atlanta’s Health IT Leadership Summit By Wendy AlpineAbout two weeks ago, as part of my role on the Marketing Committee, I conducted video interviews with Eclipse Web Media at the Health IT Leadership Summit in Atlanta, the premier conference for health  IT leaders in the Southeast. Read More

Are You Using Social Media to Pitch Your Clients?

Posted on: August 30th, 2013 by Wendy Alpine

Are You Using Social Media to Pitch Your Clients? by Wendy AlpineI recently attended a meeting of the Georgia Chapter of the Public Relations Society of America (PRSA). It featured local broadcast reporters from the top four affiliate stations and focused on how these reporters use social media to source and cover stories. Read More

Are Your Clients Your Advocates?

Posted on: August 20th, 2013 by Wendy Alpine

Are Your Clients Your Advocates? by Wendy AlpineRecently I had a meeting with a consultant for our local Small Business Development Center. He asked if my clients were my advocates, which is a question I hadn’t really thought about. Read More

Alpine Communications in the News

Posted on: July 31st, 2013 by Wendy Alpine

Wendy Alpine of was quoted in an article in PULSE.

I recently shared my expertise in branding and public relations in two published articles.

In Flow, a publication for the printing industry, published by Ricoh, I spoke on how companies should use their employees as brand ambassadors in Graham Garrison’s article, “Playing Big – How Small Companies Can Have a Big Presence in their Market.”

Here’s a link to the article. Read More

Sleigh Bells Ring, Are You Listening?

Posted on: July 25th, 2013 by Wendy Alpine

PR Pro Wendy Alpine of Alpine Communications ( talks about planning for the holidays in the summer time is strategic despite how crazy it may seem.This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again. Read More


qtq80-KGNPzfAs you look ahead to 2017, now’s the time to take stock of your website and make it work better for you. After all, it’s always better to work smarter not harder. But, if this is the first time you’ve assessed your website, it may be that you don’t know what is needed to make it stand out. The fol…
7 Tips to Rock Your Website

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