by Wendy Alpine | May 30, 2017 | Marketing, Public Relations
In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two. At their most basic, PR...
by Wendy Alpine | May 15, 2017 | Public Relations
Choosing a PR Firm Is Vital for Building Your Business When it comes to promoting your company, it is important to choose a PR firm to help grow your business. You may decide to go with traditional media, social media, word of mouth or perhaps rely on networking, but...
by Wendy Alpine | Apr 6, 2017 | Public Relations
Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Do you need a press release on a new product launch or service? Here are several...
by Wendy Alpine | Jan 24, 2017 | Public Relations
Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on. The common denominator: It’s all about getting the message out about what...
by Wendy Alpine | Jan 10, 2017 | Public Relations
PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out. As Oscar Wilde once said,...