If you are tired of your business puttering along the same as it has for months on end, and want a way to boost it into the limelight, then now is the time to learn how a PR professional can catapult your business. Read More
If you are looking for ways to improve your company’s visibility and thus increase revenue, there are many approaches you may take, but one of the best actions is to work with a public relations firm. This is because, public relations (PR) is – as defined by Public Relations News- “The management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to …
In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Here are some ways to use case studies in your business:
9 Ways Your Case Studies Can be Used to Build Business
1. SlideShares – By using SlideShare, you can put together a detailed presentation and then embed links and capture leads. And because SlideShare has an audience of over 60 million…
9 Ways Case Studies Can Be Used to Build Business
If your business is not growing, then now is the time to seriously focus on public relations; conversely, if your business is booming, then now is the time to keep investing in PR. After all, without PR your business will simply become one of the many in your industry, rather than the one that stands out from the crowd.
Of course, there are many different approaches to successful PR marketing. You may choose to focus on social media, rely on press releases, or utilize any number of social med…
9 PR Tips for Standing out from the Crowd
As the year winds to a close, it’s a great time to think about PR goals and how you want to position your company in the year ahead. One of the best ways to do that is to take stock of what worked and what flopped. Do you need to stay the course or consider a new direction?
For most people, it’s hard to keep New Year’s resolutions because their goals are too pie-in-the-sky and not attainable. So, set easy, concrete ones for initial success.
In the PR world, sometimes it’s a matter of g…
New Year, New PR: 7 Public Relations Resolutions for 2016
Choose a PR firm to help increase brand awareness for your business.
Choosing a PR Firm Is Vital for Building Your Business
When it comes to promoting your company, it is important to choose a PR firm to help grow your business. You may decide to go with traditional media, social media, word of mouth or perhaps rely on networking, but if you truly want to get the word out about your company and what you have to offer, then it is best to work with a PR firm.
When you work with a PR firm, you…
How to Choose A PR Firm
[Time to Read: 4.8 mins]
It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider:
Industry targeting is a great way to reach your target customer. Last year, we did that for our cloud-based softzware client that changed its sales model from relying on dealers to selling direct to the end user.
Lead generation – whether you use social media, press releases, work with a PR firm, conduct marketing campaigns, or opt for a combination of all of these – is important. After all, you have to be successful in your lead generation tactics to attract new clients and improve revenue. But how can these elements of inbound marketing create more awareness of your company and what you have to offer? Consider these stats collected by Impact Bonding and Design regarding inbound marketing:
68% of …
How PR Can Help Create Buzz about Your Business and Generate Inbound Leads
" />Last week, I talked about what you can expect PR to achieve for your business. The main things are establishing awareness for your brand and connecting you with the right influencers. This post will discuss what you should not expect from PR:
Get people to keep using your product if it’s not working correctly.
Cover up bad customer service – certainly we can try to help fix a crisis, but this shouldn’t be the ongoing plan.
Be clairvoyant – share information with your P…
What Not to Expect from PR
Read how Alpine PR client Lathem, Inc. saves hospitality companies time and money with their cloud-based time and attendance system. Alpine PR has been helping Lathem promote their products since 2001 when they launched their first automated timekeeping solution that integrates with Quickbooks.http://tinyurl.com/l5vlb2hWendy Alpine firstname.lastname@example.org://www.alpinepr.com
In the News: Alpine PR Client Lathem, Inc. Saves Hospitality Companies Time and Money
Tying into national news is a great way to get PR for your business. Reporters are always looking to get local reaction to national trends and reports on job numbers, the economy, gas prices, etc.
When the national presidential debates were in full swing last fall, we capitalized on the political…
Client Success Story: Tie Into National News to Get Attention for Your Business
A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. You will learn the difference and it may inspire you to learn some new terminology such as internal comms agency, which re…
7 Ways Advertising is Different from Public Relations
By Jeanie Lerche Davis
">70" />Creative minds in Georgia are hard at work developing new medical devices, mobile device apps, and high-tech inventions that will change lives.
That’s the message from the recent Clinical Research in Georgia Conference—a gathering of researchers from biomedical t…
Georgia’s Researchers Reveal Their Healthcare Innovations
A great PR person is a great storyteller. Simple as that. When I work with clients, I want to hear their stories. Of course, I also want to know what their goals, objectives and expectations are for public relations. That’s a given. But learning their stories is where I get a charge and bring enth…
What's Your Story?
Now that 2017 is fully underway, it is vitally important that you have a solid digital marketing plan for what you want the upcoming weeks and months to look like. From social media to strong SEO, algorithm updates, and an assortment of marketing tactics, there are many aspects of digital marketing …
How Effective is Your Digital Marketing Approach?
If you are tired of your business puttering along the same as it has for months on end, and want a way to boost it into the limelight, then now is the time to learn how a PR professional can catapult your business. After all, growing your business takes work, and PR is a simple step in the right dir…
5 Reasons to Use PR to Catapult Your Business
Once you’ve made the commitment to blog, the next hurdle is “What do I blog about?” Here are 5 tips for finding or creating interesting blog topics.
1. Follow your industry e-newsletters
See what they’re writing about and pick a topic to research, expand and opine upon. If you can give your take …
5 Tips for Finding Blog Topics
Something exciting is happening at your company and you want everyone to know about it. Sure, you can post it on social media, but that may not reach everyone in your industry. There’s an alternative that has a far-reaching scope – a well-written press release.
While the press release may be se…
8 Tips for Writing a Great Press Release
When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. If your business is struggling in the realm of public recognition, ask yourself this, …
Can Your Business Afford Not to Do PR?
One of the questions I frequently get from clients is:
“Do I need a blog? What should I blog about?”
In fact, that’s what I asked myself when I first started thinking about blogging. But the truth is that in today’s social media driven world, you can’t afford not to blog. Blogging lets yo…