If you are tired of your business puttering along the same as it has for months on end, and want a way to boost it into the limelight, then now is the time to learn how a PR professional can catapult your business. Read More
When a company or individual considers hiring or investing in a company, it is foolish for them to do so without taking time to do their due diligence. They will talk to those around them, look the company up in the BBB, and spend time checking out the company online. In fact, according to a survey by BrightLocal, 88% of customers trust online reviews as much as personal recommendations.
So, with the importance of online reviews in mind, ask yourself – “What is my company doing to encou…
Why Your Company Should Have Case Studies
It’s the New Year!! What resolutions have you made? Have you decided to lose weight? Exercise more? Take more time out for yourself?
Here is a list of resolutions that might help maximize your public relations efforts in the year ahead:
Outline your promotion goals and objectives for the year.
Develop an editorial calendar for the year with your PR firm, identifying different happenings throughout the year and how your company can take advantage of those events. We have one…
New Year, New PR - Part 1
Read how Alpine PR client Lathem, Inc. saves hospitality companies time and money with their cloud-based time and attendance system. Alpine PR has been helping Lathem promote their products since 2001 when they launched their first automated timekeeping solution that integrates with Quickbooks.http://tinyurl.com/l5vlb2hWendy Alpine email@example.com://www.alpinepr.com
In the News: Alpine PR Client Lathem, Inc. Saves Hospitality Companies Time and Money
Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on.
The common denominator: It’s all about getting the message out about what you have to offer and why someone needs it.
One of the most effective ways to get attention for your business is PR.
PR practitioners use many different tools to build relationships with the media and other stakeholders. Some of …
Do You Need to Get the Word Out About Your Business? 4 Tactics to Consider
At a recent business meeting, a wealth management business owner said he wanted to attract more qualified investors as clients. He mentioned that he had a unique approach to investing and shared copies of a book he co-authored. When I saw the book, the first thing I thought was what a great PR tool! He could use this to promote his business and establish himself as a thought leader in investing and today’s economy.
But like many business owners, he didn’t know how to promote the book or h…
3 Differences between PR and Marketing
Now that 2017 is fully underway, it is vitally important that you have a solid digital marketing plan for what you want the upcoming weeks and months to look like. From social media to strong SEO, algorithm updates, and an assortment of marketing tactics, there are many aspects of digital marketing and each of them will serve a place in the successful business. But, if you are like many business owners, you may feel that you do not have time for digital marketing, or perhaps you have no idea whe…
How Effective is Your Digital Marketing Approach?
A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. You will learn the difference and it may inspire you to learn some new terminology such as internal comms agency, which relates to communications within an organisation, having all the knowledge possible is essential to succeed in these two types of fields so keep reading. Here it goes.
Public relations and advertisin…
7 Ways Advertising is Different from Public Relations
Update: While this post was written a few years ago, it is still a good example of a creative campaign to get the public’s attention about emergency preparedness. Since then, it was brought to my attention that there is a new link for information about emergency alerts and preparedness and I was asked to post it. Here it is https://www.ready.gov/be-informed.
Last spring, the CDC developed an usual campaign to get publicity for emergency preparedness during hurricane season: zombies. By l…
When Zombies Are At Your Door: CDC Campaign Offers Surprising, Effective PR Tactic
This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again.
But thinking about the holidays now in the blistering heat of summer? C’mon. I am barely prepared for “Back to School” let alone the holidays.
Then I realized maybe it’s not so crazy. July may be the perfect time to start planning your holiday stories and mar…
Sleigh Bells Ring, Are You Listening?
Tying into national news is a great way to get PR for your business. Reporters are always looking to get local reaction to national trends and reports on job numbers, the economy, gas prices, etc.
When the national presidential debates were in full swing last fall, we capitalized on the political elections to get our national dental services client in the news.
Since this client was in the dental services business, we came up with a story about the surprising advantages of a go…
Client Success Story: Tie Into National News to Get Attention for Your Business
If you have a business, product or service, or are doing something new and/or different, you need to communicate that to your audience, whether that audience be consumers, other businesses or employees. One way to do this is through Public Relations.
So what is Public Relations? According t…
What is the Role of a PR Firm?
While Disney is best known for entertainment and storytelling, underneath its glam and glitter, is a “mouse” with a business-savvy mind. At least that’s what I learned when I recently attended their seminar, “Disney’s Approach to Business Excellence.” It was a daylong program to give bus…
What Can Businesses Learn from Mickey Mouse?
As you look ahead to 2017, now’s the time to take stock of your website and make it work better for you. After all, it’s always better to work smarter not harder. But, if this is the first time you’ve assessed your website, it may be that you don’t know what is needed to make it stand out. The fol…
7 Tips to Rock Your Website
When a company or individual considers hiring or investing in a company, it is foolish for them to do so without taking time to do their due diligence. They will talk to those around them, look the company up in the BBB, and spend time checking out the company online. In fact, according to a sur…
Why Your Company Should Have Case Studies
" />Last week, I talked about what you can expect PR to achieve for your business. The main things are establishing awareness for your brand and connecting you with the right influencers. This post will discuss what you should not expect from PR:
Get people to keep using your product if it’s…
What Not to Expect from PR
How do you catch the attention of national media when you’re a small family-owned business? Try taking your product on the road.
That’s what Lathem, Inc., of Atlanta, Ga., did recently when they wanted to introduce their futuristic time clock to businesses and dealers throughout the country. Whe…
Futuristic Time Clock Wows Business and Media
In this day and age of 24/7 social media, no one is immune from being called out on stupid comments, especially celebrities.
The recent controversy surrounding Paula Deen and how she handled herself has sparked discussion on crisis management and how a PR professional might have handled the situatio…
Coulda, Woulda, Shoulda: Thoughts on the Paula Deen Controversy
If you are looking for ways to improve your company’s visibility and thus increase revenue, there are many approaches you may take, but one of the best actions is to work with a public relations firm. This is because, public relations (PR) is – as defined by Public Relations News- “The m…
Why Does My Business Need PR?
In my last blog, I talked about mistakes 1 & 2, that most businesses make when working with PR consultants. This blog contains mistakes 3-6, highlighting proper training, need for good communication, staying in for the long haul and the client and PR person being a good match.
3. The client has not…
The 10 PR Mistakes Most Businesses Make (Part 2)
To combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero.
Apparently, juice sales are down 22% because of a disease called citrus greening, but also because people are dri…
How to Revitalize a Brand? Try Making it a Superhero